Strategic Marketing Manager

As Strategic Marketing Manager for Consumer Retail, you will define and execute channel marketing strategies that accelerate sell‑in and sell‑through across retail and B2B partners. You'll partner closely with vendor stakeholders, third‑party suppliers, and cross‑functional teams to drive profitable growth, leverage Marketing Development Funds (MDF), and expand market share in the consumer electronics category. This role offers a visible platform to influence go‑to‑market planning, sharpen your analytical toolkit, and build leadership credibility.

Retail Strategic Planning & GTM Development Leads the development and execution of annual, A’la carte, and quarterly retail go‑to‑market strategies and tactics aligned to vendor priorities, budgets, consumer trends, and retailer requirements. Creates comprehensive plans supporting product launches, promotional windows, and retail initiatives.

Vendor Relationship & Business Management Identifies and cultivates key vendor relationships with stakeholders to obtain Marketing Development Funds (MDF) and supports joint business planning. Manages MDF budgets strategically to maximize ROI and accelerate assortment, merchandising, and promotional performance.

Campaign & Activation Leadership Plans, coordinates and executes Consumer marketing campaigns—including sell‑in, sell‑through, launch readiness, partner enablement, promotional activities, and omni‑channel marketing—to ensure all deliverables meet retailer and vendor brand standards. Coordinates and manages applicable events including retail activations, product launch moments, and partner engagements.

Data‑Driven Insights & Analytics Analyzes POS data, category trends, sell‑through velocity, retail calendar impacts, and competitive activity to guide marketing decisions. Evaluates campaign results and adjusts strategy to respond to retail performance, category shifts, and market changes.

Marketing Operations, Messaging & Standardization Develops, implements and maintains standardized consumer marketing sell kits and collateral. Ensures consistent branding and messaging across all internal and external communications, product storytelling, and partner‑facing content.

Budget Stewardship & Program Enablement Manages MDF budgets and participates in the introduction of new programs, features, enablement kits, and turnkey assets that support retailer engagement and growth. Contracts and works with outside vendors as needed for development and delivery of retail marketing programs. May manage fee‑based marketing programs focused on targeted markets or partner segments.

• Bachelor's degree in Marketing, Business, or related field
• 3+ years of B2C or channel marketing experience, preferably in consumer electronics or retail distribution
• Strong understanding of distributor‑vendor‑retailer ecosystems and fundamental marketing principles
• Proficiency in Microsoft Excel, data analytics tools, and marketing automation platforms
• Exceptional written/verbal communication and presentation skills
• Demonstrated problem‑solving, critical thinking, and project management abilities
• Proven ability to manage multiple priorities, meet deadlines, and work independently with minimal supervision
• Inclusive collaborator who values diverse perspectives and cultivates strong cross‑functional relationships
• Willingness to travel up to 25% and lift up to 20 lbs for event setups

• Light travel required
• Hybrid work across home office and office environment

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success with formal programs on leadership and professional development, and many more on‑demand courses.
• Elevate Your Personal Well‑Being: Boost your financial, physical, and mental well‑being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It's not just a phrase; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer‑to‑peer conversations, and equitable growth and…