Director, Value & Access Marketing & Strategy, Oncology

Director, Value & Access Marketing & Strategy (Oncology) – Ipsen

Location: Cambridge, MA (Hybrid; 3 days in office)

Responsibilities:

• Determine marketing resource needs for all Value & Access verticals (Corporate Accounts, National & Regional Accounts, Trade, Field Reimbursement, Pricing & Contracting, Patient Services) within the Oncology Business Unit.
• Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions) focusing on the Oncology Business Unit.
• Serve as one of the three 3M (Marketing, Medical, Market Access) leaders of the U.S. Brand Team(s) for each brand within the Oncology Business Unit, representing Value & Access.
• Represent Value & Access as a member of the Oncology Business Unit Leadership Team (OBULT), demonstrating subject‑matter expertise across all V&A verticals.
• Lead Value & Access launch planning for any current or future launches within the Oncology Business Unit.
• Collaborate with Marketing/Brand teams to determine access marketing resource needs from V&A for the Oncology Business Unit.
• Co‑design strategic priorities for V&A resources (V&A use and field sales use) for each brand, aligned with brand priorities.
• Represent the V&A Team in key Brand activities including annual planning, pull‑through, product launch, training, forecasting, etc.
• Work with Marketing/Brand Teams and vendors to review and create pieces aligned with strategy, prioritizing strategic brands and streamlining V&A tools.
• Sheppard resources through the Promotional Review Committee (PRC) process.
• Manage critical business‑planning frameworks and activities such as budget management, business reviews, executive meeting content, senior leadership briefings, and presentations.
• Support above‑brand initiatives such as the V&A Corporate overview presentation, V&A Capabilities presentation, payer pull‑through process, and the My Ipsen V&A website.

Qualifications:

• Minimum 12 years of professional experience, with a focus on payer marketing and reimbursement tools within biopharma.
• Experience working within a competitive space and with agencies on creation of promotional materials.
• Experience with promotional material review committees (legal, regulatory, medical) and managing new product launches or label expansions.
• Strong project‑management skills, setting and executing against deadlines and delivering on commitments.
• Experience with Pharmacy and Medical benefit products, with knowledge of Oncology (preferred), Neurology, and Rare Disease.
• Excellent communication and collaboration skills, with a thorough understanding of biopharmaceutical commercialization (brand management, sales planning, market access, regulatory environments).
• Demonstrated ability to interact with internal stakeholders, including senior leaders across commercial and internal functions.
• Ability to work in a hybrid arrangement; in‑office and remote working from Cambridge, MA three days per week on average.
• Functional competencies at a medium‑to‑advanced level:
  Market, Disease and Product Knowledge;
  Business Analytics and Insights; AI;
  Office Suite proficiency;
  Customer Understanding;
  Strategic Marketing;
  Operational Planning;
  Customer Engagement.
• Education:
  
  BA/BS required. MBA or advanced degree in a quantitative field strongly preferred.

Salary: $190,500 – $260,000 base annually.

Benefits: 401(k) with company match; group medical, dental and vision coverage; life and disability insurance; short‑ and long‑term disability; flexible spending accounts; parental leave; paid time off; discretionary winter shutdown; well‑being allowance; commuter benefits and more.

IPSEN is an equal‑opportunity employer. We strictly prohibit unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, ancestry, age, mental or physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.