Director, Product Marketing

We're Looking for an experienced Director of Product Marketing!

About the Company:

Security Benefit is a leader in the U.S. retirement market with more than $60 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you’ll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement.

We’re proud to have been recognized as one of the best in the business:

• Named to Ward’s 50 list of top-performing life-health insurance companies
• Recognized on list of Ingram’s Top 100 Private Companies in the Kansas City area in 2024

As the Director, Product Marketing you own how the company’s retirement and annuity solutions are positioned, launched, and supported in the market. This role develops differentiated, insight‑led product narratives that resonate with advisors, distribution partners, and clients.

Sitting within the Chief Growth Office, the Director, Product Marketing leads go-to-market strategy for new products, owns product launch planning and execution, and ensures that sales teams have the tools and messaging they need to sell effectively. This is a senior, cross‑functional leadership role that works with product, compliance, and distribution — and is central to the Growth Office’s mission of bridging strategy and execution to support faster, customer‑led growth.

Product marketing at Security Benefit is intelligence‑led, growth‑driven, and enterprise‑aligned.

The Director, Product Marketing position reports to the 2nd Vice President, Product & Channel Marketing and can be based out of our home office in Topeka, Kansas, or remotely for the right candidate. We work a hybrid schedule, offering flexibility to work both remotely and on‑site.

• Own the positioning, messaging, and value proposition framework for Security Benefit’s annuity and retirement product portfolio.
• Translate product features and customer insights into differentiated narratives that are compelling across advisor, partner, and end‑client audiences.
• Ensure positioning is consistent and aligned across all marketing channels and touchpoints, working closely with Brand Strategy and Digital Engagement.
• Serve as the product marketing voice in cross‑functional product development conversations, providing market‑back input on product design, naming, and feature prioritization.

• Lead end‑to‑end go‑to‑market planning for new product launches — from positioning and messaging through rollout coordination, materials development, and post‑launch review.
• Own product launch timelines and cross‑functional coordination, aligning marketing, product, distribution, legal and compliance stakeholders.
• Develop and maintain integrated campaign plans for product‑specific marketing initiatives, including audience segmentation, channel strategy, and performance measurement.

• Build and maintain a comprehensive library of sales tools, collateral, and advisor‑facing resources that support effective product representation across all distribution channels.
• Partner with channel marketing leadership to ensure enablement resources reflect channel‑specific needs and nuances.

• Maintain a working knowledge of the competitive landscape across annuities and broader retirement solutions — including product features, pricing, marketing strategies, and positioning.
• Partner with the Marketing Insights function to integrate competitive and market intelligence into product positioning and launch strategy.
• Follow industry trends, regulatory developments, and market shifts and integrate into product marketing strategy and messaging.

• Lead and develop the product marketing function, building team capability, fostering a performance culture, and managing day‑to‑day workload and priorities.
• Partner closely with the 2nd VP, Product/Channel Marketing and Growth Office leadership to align product marketing strategy with broader business…