Manager, Social Media

Location:

New York, United States of America

Reporting to the Senior Director, Brand Strategy & Integrated Marketing, this role is part of the central marketing team and is responsible for the stewardship of all Canada Goose brand social channels at a global scale, overseeing planning and implementation of social media programming.

• Lead a Marketing Specialist in translating brand and marketing objectives into strategic channel plans.
• Support Canada Goose’s growth across primary and secondary channels, exploring expansion channels.
• Coach and develop one direct report, managing formal review processes.
• Manage external agency partner for implementation of the social media playbook and support Brand team with campaign strategies.
• Work cross‑functionally with all marketing lanes, digital, e‑commerce, and regional teams providing proactive and reactive support across brand social channels.
• Oversee global editorial calendar and ensure regional content is accounted for.
• Oversee creative briefs for global content across social media channels.
• Manage ongoing reporting, measurement, and insights of all social media channels and translate into senior-level share‑outs.
• Manage budget for creation and execution of each social media campaign, including forecasting and reporting.
• Proactively contribute creative marketing ideas for initiatives and special projects.

• 6+ years marketing and social expertise, preferably in a global organization.
• In-depth knowledge of all social platforms Canada Goose participates in, including Tik Tok, Instagram, Reddit, You Tube, Facebook, Twitter, Pinterest, Line, WeChat, Weibo, Little Red Book.
• Strong project ownership and multi‑project management skills.
• Leadership, strategic thinking, analytical, and project management abilities.
• Strong agency leadership and partner management skills.
• Passion for global trends in luxury & fast fashion; culture across art, music, fashion, gaming and tech.
• Solution oriented with a consumer‑centric approach, global perspective, and out‑of‑the‑box thinking.
• Demonstrated commitment to Canada Goose’s values: innovation, respect, passion, accountability, and entrepreneurship.

Hybrid work environment (work from home and office) with up to 10% travel required.

• Comprehensive and competitive total rewards program.
• Opportunities for career growth through internal and external programs.
• Recognition programs:
  Goose Rewards & ICON Rewards.
• Donation matching and paid volunteer time via CG Gives.
• Access to resources supporting physical and mental health.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.