Media Planner, Programmatic. LilyLifestyle

Media Planner, Programmatic

Job Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at .

Responsibilities

• Assist in the planning and execution of digital media campaigns across programmatic channels, including Display, CTV, Online Video (OLV), and Audio
• Support the coordination of digital media planners and execution teams to ensure campaigns are launched accurately and on time
• Assist in developing RFPs, managing vendor outreach, and tracking proposal responses
• Review and support evaluation of vendor proposals, including pricing, audience strategy, and performance approach
• Contribute to the development of media strategies and paid media plans, including audience targeting, segmentation, budgeting, and optimization frameworks
• Support the preparation of media recommendations, performance insights, and test-and-learn opportunities for internal teams and clients
• Assist with campaign setup (Prisma, DSP), execution, and measurement across programmatic buying platforms
• Monitor campaign performance, support in-flight optimizations, and help establish benchmarks and future testing recommendations
• Support publisher outreach, industry research, platform evaluations, and POV development
• Verify media setup and execution accuracy across all programmatic buys
• Communicate with publishers and partners to help fulfill campaign requirements and troubleshoot issues
• Work closely with the Supervisor & Account Media Director (AMD) on insights, reporting, and optimization recommendations across campaigns
• Participate in weekly status updates and ongoing internal and external communications

Qualifications

• Minimum 3+ years of hands‑on digital media planning and buying experience
• Strong understanding of digital media fundamentals, planning principles, and performance metrics
• Experience with media buying and ad‑serving platforms, ideally including:
  Programmatic DSPs such as DV360, The Trade Desk, Yahoo, or similar
• Self-starter with strong time management & multi-tasking skills
• Experience on Google Ads, Campaign Manager (DCM), Prisma
• Analytical, detail-oriented, and process-driven
• Excellent verbal and written communication skills
• Collaborative team player comfortable working cross-functionally

Additional information

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service…