Sr Product Marketing Manager; Remote

Job Summary

Senior Product Marketing Manager for the CIMA platform and related digital products (e.g., CIMA Exam Ready, CIMA Collabs) across our Milady business.

• Own market definition, positioning, and core messaging.
• Define target segments, personas, and competitive positioning, translating them into clear, differentiated messaging and narratives for the CIMA platform and related products.
• Define go-to-market strategy: value propositions, adoption approach, and provide clear GTM direction for Marketing and Sales teams to execute.
• Drive product direction through market insight: lead synthesis of market dynamics, voice of customer, and competitive intelligence to influence product roadmap, prioritization, and solution design in partnership with Product.
• Define packaging strategy across the platform: product packaging, bundling, value progression, and release approach across CIMA, Exam Ready, Collabs, and related offerings.
• Ensure GTM readiness across the product lifecycle: independently define GTM readiness requirements and messaging frameworks for product releases, ensuring clarity and alignment across teams with minimal direction.
• Develop enablement inputs for GTM teams: act as a subject matter expert on positioning and go-to-market strategy, influencing cross‑functional decisions and providing guidance to marketing, sales, and product teams.
• Monitor in‑market performance and inform iteration: partner with Product and GTM teams to apply insights and improve product‑market fit and performance.

• Strong foundation in product marketing, including market definition, positioning, and go-to-market strategy.
• Ability to translate market, customer, and competitive insights into clear product direction and messaging.
• Proven ability to influence cross‑functional partners, including Product, UX, Engineering, Marketing, and Portfolio stakeholders.
• Experience supporting product roadmap discussions and influencing prioritization through market insight.
• Ability to simplify complex products into clear, compelling narratives.
• Strong analytical skills tied to business outcomes such as adoption, usage, and pipeline performance.
• Effective communication and collaboration skills across cross‑functional teams.
• Ability to operate with autonomy in ambiguous, evolving product environments.
• Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
• Requires 4–6 years of experience in product marketing.

• Pipeline contribution by product.
• Product feature adoption and overall usage.
• Win rates and velocity of pipeline conversion.
• Product‑market fit signals based on customer and field feedback.

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at