Senior Media Manager

Parallel Path is the proven guide for leading health and wellness brands who are ready to explore inventive and high-performing marketing strategies. We’re dedicated to working with brands who pursue wellbeing and defy conventions. Each day at Parallel Path presents an opportunity to positively impact lives, guided by our core values of Collaboration, Curiosity, Tenacity, and Service.

Founded in 2006, we are a nimble and growing agency headquartered in beautiful Boulder, CO with associates around the country and are seeking an experienced Senior Performance Media Manager to join our team.

This is a full‑time hybrid role for a Senior Performance Media Manager
, based in Boulder, CO or Columbus, OH
, with flexibility for partial remote work. In this role, you will develop and implement media strategies, oversee media planning, manage campaigns across various channels, and collaborate with cross‑functional teams and clients. You will be responsible for analyzing performance metrics, optimizing campaigns, and contributing to the overall growth of our clients’ health and wellness brands.

The Senior Performance Media Manager will effectively develop, build, and manage client advertising campaigns including set up, support, reporting and analysis on projects of various sizes. Responsibilities include managing campaigns across paid social (Facebook/IG, Tik Tok, etc.), programmatic display/native (GDN and others), traditional (TV, radio, & print) and other paid media channels (digital audio, CTV, static/digital OOH). This person will collaborate with our strategic consultants, performance media and earned/owned media teams as well as other team experts and media vendors to plan, execute and optimize large‑scale paid media programs.

This person will also be responsible for working with other team members on user experience optimization and analytics. This is a strategic role that requires a high level of skill with media execution and implementation, analytics, and also the ability to act in client‑facing roles to present media strategy and share reporting insights and optimization opportunities.

• Planning, Execution & Optimization: Generate media plans and proposals; recommend budgets and monitor/adjust spend in real time; campaign/account/ad set up and structure within media platforms like Meta, You Tube & MNTN CTV. Optimize overall channel mix, targeting, creative, and ad groups to drive consistent improvement against multiple Key Performance Indicators.
• Strategy Development: Assist clients and strategic consultants in determining the role of paid media in achieving client objectives and is a key contributor in strategic client planning sessions. Develop and build full‑funnel, multi‑channel campaign strategies/tactics and present to internal and external client teams.
• Optimizations: Continuously optimize all managed paid media channels to meet or exceed established KPIs.
• Reporting: Able to pull data, create reports (in XLS, G Sheet and G Slides) and present updates to clients and internal team members, including both historical performance as well as planned optimizations. Ensure alignment of reporting to client goals, objectives, and KPIs.
• Analysis/Insights: Own the outcome. This person should be comfortable answering questions about the data pulled and provide analysis as to what the numbers mean with the goal of driving fundamental improvements. This role requires the ability to analyze data & share findings across multiple sources (digital media platforms, GA4, client‑provided data, Looker dashboards). The ideal candidate for this role has a lot of “data curiosity” and the ability to drill down into the numbers and find macro/micro trends that are contributing to overall client performance.
• Industry Expertise: Build on understanding of industry through continuous research on trends; have an in-depth understanding of each paid media channel, its functionality, and strategies for successful campaigns; test new tools/offerings and be prepared to share your knowledge with internal team members to improve agency’s overall service delivery.
• New Business: Able to assist…