Director, Global Communications & Engagement - FentyVerse

The salary range for this position is $168,100 - $210,100 per year. Offered salary is dependent upon experience and San Francisco location. Hybrid work schedule in office Tuesday, Wednesday, Thursday – work from home Monday and Friday.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Global Director of Communications leads the strategy and execution of all earned and owned storytelling for the brands – uniting press, influencer, events and social channels to build cultural relevance, drive advocacy, and strengthen the brand’s equity across markets.

This leader defines how the brand shows up in culture – from global campaign application to day-to-day storytelling – ensuring a cohesive voice that connects emotionally with consumers and consistently fuels desirability.

Global Consumer Engagement Strategy (Owned)

• Lead the brand’s global social media strategy, defining content pillars, tone of voice, and platform‑specific storytelling
• Owns and leads multilingual global channels (Instagram, You Tube) through a mix of centralized content planning, localized adaptation, and strategic resourcing
• Drive innovation in digital storytelling through creator collaborations, social commerce, and emerging platforms (e.g. Roblox, gaming)
• Lead global governance and compliance with global positioning and visual identity
• Partner with regional and local teams to deliver best‑in‑class community engagement and cultural relevance
• Create and distribute localized templates, translation‑ready copy, and adaptation guidelines in partnership with global creative
• Act as a steward of the brand, providing governance on localized social strategy and campaigns

Global Communications Strategy (Earned)

• Define and lead global PR and influencer strategies that drive awareness, advocacy, and credibility across key markets
• Act as a thought partner with marketing, brand and creative teams to shape campaign narratives and key message frameworks
• Oversee reputation management and global press moments (brand milestones, partnerships, ambassadors)
• Create and distribute templates of press releases, media kits, and other PR materials
• Manage crisis communications and protect the company’s reputation
• Act as a steward of the brands, providing governance on localized influencer activations

Global Campaign Development & GTM Integration

• Collaborate with Global Marketing, Media and creative to ensure all product launches are fully integrated across owned, earned, and synergistic with paid channels
• Develop global toolkits that equip markets with assets, influencer briefs, and social copy guidance
• Establish KPIs across earned and owned media, working with insights teams to measure and optimize performance

Leadership & Cross-Functional Partnership

• Manage and mentor global team of PR, influencer, and social specialists
• Partner closely with regional marketing leads to ensure consistent storytelling on owned and earned
• Collaborate with Global Media, E‑Commerce, and Consumer Insights to deliver an integrated consumer experience

• 10+ years’ experience in Marketing, PR, or Social with a minimum of 4 years working directly in Influencer Marketing
• Passionate about the beauty industry building relationships and connecting with people
• Demonstrate influencer marketing experience and relationships with agency or talent
• Have a strong understanding of pop culture and upcoming/ongoing trends, able to keep teams informed about industry changes
• Critical thinking & problem‑solving; able to define a vision and set up the right structures and processes about industry changes
• Highly collaborative and team‑oriented persona with demonstratable relationship management skills – able to inspire and champion influencer marketing programs internally
• Proactive with a start‑up mind‑set and able to excel in a fast‑paced environment
• Analytical approach and a strong eye for business – comfortable interpreting and working with performance data
• Experience leading and managing a team
• Strong understanding of contract negotiation and global governance strategies
• Excellent written/verbal communications and negotiation skills
• A deep understanding of the social media and influencer landscape through competitive research and industry expertise
• Excellent time management and crisis management skills
• Knowledge of trending in culture and beauty landscape