Senior Events Marketing Manager

About Keyfactor

Our mission is to build a connected society, rooted in trust, with identity‑first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale – and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow.

We hope you will trust your future with Keyfactor!

The Senior Events Marketing Manager will lead the development, management, and execution of major industry global events that elevate our brand, build pipeline, and engage our target audience in cybersecurity. In this role, you will drive business outcomes through global events, a component of Keyfactor’s marketing strategy. In addition, your responsibilities will include managing major sponsor ships, hosting events, and overseeing key corporate initiatives such as Sales Kickoffs (SKO), Quarterly Business Reviews (Q ) ensuring alignment with business objectives and delivering exceptional attendee experiences.

We are seeking a strategic thinker with hands‑on execution experience who thrives in a fast‑paced, high‑tech environment. Your expertise enables you to approach events as business‑critical marketing channels that deliver measurable impact. You bring a passion for all aspects of marketing and events, pushing creative boundaries and delivering flawless execution. No challenge is too big or too small, and you thrive on delivering results.

This is a remote position open to candidates located in the East or Central regions of the United States or Canada.

Applicants must be legally authorized to work in the United States or Canada.

• Develop and execute a comprehensive event strategy aligned with marketing and sales objectives, covering global trade shows (including marquee cybersecurity events such as RSA Conference and Black Hat), conferences, and company‑hosted events.
• Plan and execute key corporate events, including Sales Kickoffs (SKO), Quarterly Business Reviews (Q ), ensuring alignment with business objectives and delivering exceptional attendee experiences.
• Own end‑to‑end planning and execution of Keyfactor's flagship customer conference, including integrated master project planning across all work streams, milestone definition, critical path management, and risk mitigation strategies.
• Manage end‑to‑end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines.
• Develop pre‑event and post‑event communications, including "Know Before You Go" guides, staff and speaker training, and attendee follow‑up plans.
• Establish and track event KPIs‑including lead generation, pipeline influence, meeting volume, and attendee engagement‑to measure ROI and inform future strategy.
• Build scalable event processes, playbooks, and documentation to drive consistency and efficiency across the events program.
• Lead work streams across Content, Sales, Sponsorship, Brand, Demand Generation, and Customer Marketing, establishing clear ownership, communication rhythms, and reporting structures; collaborate with cross‑functional teams (e.g., Product Marketing, Sales, Brand, and Demand Generation) to ensure cohesive messaging, measurable results, and pre‑ and post‑event engagement with target accounts.
• Ensure booth design, collateral, and digital assets deliver a cohesive brand presence and resonate with attendees.
• Define success metrics, analyze performance data, and provide actionable insights to optimize future events and ensure ROI aligns with financial goals.
• Ensure every event reflects Keyfactor's brand and mission, creating meaningful, targeted touchpoints across in‑person and digital channels that resonate with customers, partners, and prospects.

• 6‑8 years of event management experience within the…