Social Media Specialist

SOCIAL MEDIA SPECIALIST

Location:

Remote - Anywhere in the USA

Company:

Department:
Marketing

Reports To:

Marketing Manager

Type:
Full-Time, Exempt

Compensation: $65,000 - $85,000 annually (based on experience and portfolio strength)

About Seeking

is the world's largest premium dating platform.

Our business is as much data science and AI as it is storytelling, creative execution, and the science of human connection. We are scaling our marketing organization rapidly across Digital, Lifecycle, and Growth - spanning Advertising, Media Buying, Creative, Content Production, Copywriting, Videography & Editing, Multimedia Graphics, Social Media, and SEO.
The Role

We need a Social Media Specialist who owns the entire content pipeline - strategy, capture, edit, publish, and measure - and can either execute solo for a small production or lead a small team for a larger one.

This is a hands-on role. You will help plan the calendar, write the captions, run shoots, cut the video, post it, respond to the comments, read the numbers, and come back with a better plan the next day.

You don't need a huge team around you to execute. You're proactive, collaborative, creative, and excited to both create content yourself and help guide a growing social team to make each campaign stronger than the last.
Why This Hire Matters

Social is one of the highest-leverage surfaces. We are looking for an operator who is great at every step of the pipeline and can produce at the volume and velocity modern social demands.

If you're someone who loves turning ideas into content and thrives in a fast-moving creative environment, this role could be a great fit. We're looking for someone who can think strategically, create confidently, and help bring campaigns to life across platforms - from Reels and Tik Toks to carousels, event content, and influencer moments.
What You'll Own

Key Responsibilities

Content Creation & Strategy

• Coordinate, create, publish, and optimize social content across Tik Tok, Instagram, Pinterest, Facebook, You Tube and emerging platforms
• Develop and manage detailed content calendars for multiple platforms, ensuring consistent and timely posting
• Write engaging, on-brand captions and copy tailored to each platform's audience and tone
• Repurpose and adapt content to maximize reach and performance across channels
• Ensure all content aligns with brand voice, visual standards, and campaign objectives
• Stay ahead of trends in social formats, sounds, memes, and storytelling styles
• Experiment with new formats, transitions, hooks, and creative approaches to improve engagement and performance
• Collaborate closely with internal teams, creators, and editors to execute social campaigns and maintain publishing cadence

Community Management & Engagement

• Schedule and publish content directly across platforms using native tools or scheduling software
• Respond professionally and promptly to comments, messages, mentions, and community interactions
• Engage with followers to build authentic community and brand loyalty
• Monitor brand reputation and sentiment across social channels
• Collaborate with customer service teams to resolve issues or inquiries surfaced through social media
• Participate in relevant online conversations and strategically engage with creators, influencers, and partner brands

Influencer Management

• Source, evaluate, and onboard influencers and brand ambassadors across relevant social platforms
• Negotiate influencer deliverables, timelines, usage rights, and campaign expectations
• Track influencer contracts, content deadlines, approvals, and campaign performance metrics
• Maintain organized records of influencer partnerships, payments, deliverables, and campaign results
• Build and maintain strong influencer relationships to support long-term collaboration and brand advocacy

Social Productions, Activations & Events

• Ideate, help lead and coordinate social media productions including campaign content sessions, lifestyle productions, and brand activations
• Support the planning and execution of influencer events, experiential activations, pop-ups, and branded experiences
• Manage on-site social coverage during events including real-time posting, behind-the-scenes content…