Product Marketing Manager - Gale; Remote

Position: Product Marketing Manager - Gale (Remote)
** We believe in the power and joy of learning*
* At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.

** Our culture values inclusion, engagement, and discovery*
* Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see   .

The Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.

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* Summary:

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* The Product Marketing Manager supports product strategy execution and go-to
- market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.

** What you'll do here:*
* + Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.

+ Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.

+ Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.

+ Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management

+ Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.

+ Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.

+ Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy.

+ Drive industry visibility through strategic identification and execution of relevant awards, sponsor ships, certifications, and trade shows. Serve as the content lead for Cengage‑hosted events and webinars aligned to product life cycles and release milestones.

** Skills you will need here:*
* + Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, and GTM readiness.

+ Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials.

+ Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively tackling issues and raising bigger risks or roadblocks that need broader alignment.

+ Proven ability to influence decision-making and direction across multiple cross-functional teams through insights and partnership.

+ Strong written and verbal communication…