Fractional CMO

Fractional CMO

VP Marketing | Chief Marketing Officer | Marketing Consultant

Develop comprehensive B2B marketing strategies, lead client engagements, and architect multi-year marketing programs for an established agency (since 2009) serving professional services firms across multiple verticals. Own comprehensive marketing strategies and multi-year marketing action plans for multiple concurrent clients. This is a senior strategic role - you develop the strategies and plans that execution teams implement.

This is a primarily remote position with occasional in-person collaboration in the Tampa Bay area (quarterly or as needed). Tampa Bay area candidates strongly preferred; open to exceptional candidates in other US states.

Key

Skills:

B2B Marketing Strategy | Strategic Planning | Brand Strategy | Go-to-Market Strategy | Demand Generation | ABM | Content Strategy | Customer Journey Mapping | Sales Enablement | Mar Tech Architecture | AI Marketing Strategy | Client Engagement

This Role Is Perfect For Someone Who:

• Has 20+ years developing comprehensive B2B marketing strategies across multiple industries
• Is building or growing a fractional practice and wants a steady, high-quality client base through an agency partnership
• Thinks in frameworks; you build structured, phased marketing roadmaps, not ad hoc recommendations
• Is equally comfortable presenting to a CEO and briefing an execution team on campaign specifications
• Wants strategic ownership across multiple client engagements without managing a team
• Can teach and document your strategic thinking, not just produce deliverables
• Values working within a proven methodology while bringing your own strategic depth to it

This Role Is NOT a Fit If:

• Your primary strength is tactical execution (campaign building, platform configuration, ads management)
• You prefer a single deep client engagement over multiple concurrent accounts
• You want a full-time position with benefits (this is a contractor role with variable hours)
• You need to be told what to do; this role requires independent strategic judgment
• You view budget guardrails, scope boundaries, and approval processes as unnecessary constraints on your autonomy
• Your B2B experience is limited or primarily B2C

What We Offer

• Strategic ownership - you own client marketing strategy from assessment through multi-year planning, with experienced leadership providing business context and quality standards
• Established methodology - our Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plan (DMAP) framework give you proven structures to work within, not a blank slate
• Senior collaboration - work alongside experienced strategists and directly with agency leadership; implementation teams are senior-level professionals, not junior resources
• Variety with depth - professional services clients across multiple verticals, each with unique market dynamics
• Flexibility - variable hours based on client demand and your availability; fully remote; no rigid schedule

Responsibilities

Strategic Planning & Program Development

• Develop comprehensive marketing strategies and multi-year marketing action plans for B2B professional services clients
• Translate client business objectives into structured marketing programs with clear deliverables, timelines, and budget allocations
• Develop brand strategy (positioning, messaging), go-to-market strategy, demand generation strategy, ABM strategy, and content strategy
• Map customer journeys and develop sales enablement frameworks aligned with client growth objectives
• Architect integrated marketing campaigns across digital, content, and traditional channels
• Present strategies to client leadership with confidence and clarity (PowerPoint, Excel proficiency required)

Client Engagement

• Lead strategic discussions with client leadership to understand business goals, challenges, and market position
• Serve as senior strategic point of contact for assigned client engagements
• Deliver strategic work within established scope, timeline, and budget parameters, flagging concerns proactively

Mar Tech Strategy

• Evaluate and recommend marketing technology solutions aligned with client objectives
• Architect CRM, automation, and…