Key Account Manager, Home Services Specialist

Position: Key Account Performance Manager, Home Services Specialist
Key Account Performance Manager - Home Services Specialist

* This is a remote position that requires you to work closely and collaboratively with a team.
* About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: Our proprietary, all-in-one 360
  * advertising platform centralizes reporting, operations, and creative in a single streamlined system.
• Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Key Account Performance Manager Opportunity:

The Performance Specialist for Townsquare Ignite's Home Services Team is a client-facing role focused on retention, growth, and strategic support. You will serve as the main point of contact for vertical-specific advertiser accounts and drive outcomes by ensuring campaigns are strategically planned, managed, and optimized by internal teams.

Vertical experience (home services: HVAC, plumbing, roofing, etc.) is critical to understanding client pain points, seasonality, and customer behavior. While this role does not directly manage campaigns inside platforms, it serves as the quarterback - partnering with Campaign Managers, Search Strategists, Buyers, and Interactive Strategists to ensure proper setup, launch, and optimization. Understanding the capabilities of each digital medium is a crucial pre-requist to this role.

Success in this role is measured by client satisfaction, platform performance, retention, new account growth, and revenue expansion.

Responsibilities:

Strategy & Client Partnership

• Serve as the primary post-sale client-facing contact, responsible for building strong relationships to drive retention and satisfaction.
• Lead the strategic direction of client campaigns with a focus on business outcomes and revenue growth.
• Facilitate clear communication between clients and internal teams to maintain alignment on goals, deliverables, and timelines.
• Identify upsell opportunities to deliver added value and encourage incremental investment.
• Conduct regular performance reviews, providing insights and recommendations tied to business goals and KPIs.
• Act consistently in the best interest of the business and uphold high professional and ethical standards.

Campaign Pre-Launch

• Coordinate with Campaign Managers, Search Strategists, Buyers, and Interactive Strategists to ensure proper setup and launch.
• Support strategy formation to align with business objectives and market context.
• Ensure internal teams understand client objectives, audience, and KPI targets.

Campaign Post-Launch

• Monitor high-level campaign performance to ensure KPIs are met and ROI goals achieved.
• Provide proactive insights and data-backed recommendations to clients on a routine basis.
• Communicate optimizations, status updates, and next-step priorities directly with clients.
• Help preserve client goodwill and long-term relationship value.

Minimum Performance Expectations

Performance Specialists are expected to:

• Maintain a minimum $3,000,000 book of business
• Conduct monthly reporting calls and share…