Associate Director, Brand Marketing, Body Category, Naturium

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.

We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:

Position Summary:
Are you obsessed with body care? Do you live for the cultural moment, the brand world, and the kind of storytelling that makes people feel something and then buy something? Do you want to build a brand, not just run a campaign?

Naturium is seeking an Associate Director, Brand Marketing - Body Category to define and drive the global brand strategy and go-to-market vision for our body care portfolio. This is a high-impact role for a brand world builder, someone who can construct the creative and strategic architecture that makes a category feel inevitable, then activate it with precision across markets and channels.

You will own the global brand identity for Naturium body: what it stands for, how it speaks, and where it shows up. You will set the go-to-market vision, shaping how the body brand lands with consumers at every touchpoint from retail floors to cultural conversations. Reporting to the Global Brand Lead, this role operates at the highest level of brand thinking while remaining deeply connected to how strategy converts to real-world brand resonance.

Responsibilities:

Global Body Category Brand Strategy

• Define and own the global brand strategy for the Naturium body category establishing the brand world, narrative architecture, and long-range vision
• Develop brand positioning, messaging frameworks, and creative territories that are distinctly ownable for body
• Identify whitespace opportunities in the body category and consumer landscape that the brand can meaningfully own
• Serve as the global brand authority for body the final word on how the brand shows up across every market, channel, and partner

Brand World Building & Integrated Campaigns

• Architect the world of Naturium body: the aesthetic, the voice, the values, and the emotional territory the brand inhabits
• Develop and steward brand guidelines and creative standards that give the body category a coherent, magnetic identity across global touchpoints
• Shape the cultural brand calendar identifying tentpole moments, cultural conversations, and brand-right opportunities that bring the body world to life
• Forge brand partnerships, collaborator relationships, and cultural alliances that expand the body brand's universe and deepen consumer connection
• Champion a brand-first approach to every consumer touchpoint, ensuring the body category has a distinct, consistent presence that is unmistakably Naturium
• Lead the strategic development of 360° brand campaigns for the body category setting the creative vision, brand narrative, and cultural ambition from brief through execution
• Partner with Creative, Social, PR, and Media teams to deliver campaigns that are culturally resonant, globally scalable, and unmistakably on-brand
• Define the strategic role of each campaign moment within the larger brand narrative arc for the year

Go-To-Market Vision & Strategy

• Own the go-to-market vision for the Naturium body category defining annual and seasonal brand strategies that translate global positioning into commercially powerful US market activation
• Shape the strategic narrative for how the body brand enters, shows up, and wins in the US retail environment across mass, specialty, and DTC
• Set the strategic direction for key retail brand moments with partners ensuring the body brand shows up with power and coherence at every touchpoint

Brand Performance & Insight

• Manage and optimize regional marketing investment across campaigns, launches, and activations, ensuring strong ROI and disciplined financial stewardship
• Define brand health metrics and…