Conversion Marketing Manager

If you're excited to move beyond traditional marketing and build a real growth engine, keep reading.

Build the most powerful B2B growth engine in Europe. Alicat Europe is scaling fast. We deliver high-tech flow control solutions to the innovators building the future: hydrogen, biotech, energy, semicon, and advanced R&D labs. We're growing towards maturity, and you will play a key role in building the commercial growth system that gets us there fast.

You get full ownership of the commercial funnel:

• Including automation, scoring, Conversion Rate Optimization (CRO), dashboards, and campaigns

You'll build a scalable growth engine that delivers a predictable pipeline. This is a build, test, experiment, scale role, not a maintenance job.

• +50% more MQLs from new OEM target segments
• +30% improvement in SQL ->
  Opportunity conversion
• Mature lead scoring and automation in Hub Spot
• A consistent rhythm of campaigns, experiments, and analysing results
• Direct impact on revenue, speed, and commercial strategy

An analytical, experiment-driven growth marketer who loves building, testing, and optimising.

• Bachelor's or Master's degree in Marketing Management, Commercial Economics, Marketing Analytics, or a related field with a strong focus on digital, data-driven and performance-oriented marketing.
• 2-5 years in B2B growth / demand gen / performance marketing
• Strong written and verbal English skills are required (at least C1-level)
• Knowledge in Hub Spot Marketing Hub, i.e. automation and workflows
• Skills in CRO & A/B testing and landing page optimization
• Experience with Linked In Ads + Google Ads
• Comfortable with Power BI or similar BI tools
• Data-driven mindset and experimentation rhythm
• Affinity with technology or industrial products

• Experience in B2B hardware, SaaS, or industrial marketing
• Understanding of growth loops, scoring and automation frameworks
• Fluency in another European language (German, French, Italian, Spanish)

• You build the European growth foundation, more than just campaigns
• Full autonomy over funnel, experiments, and tooling
• Data-driven, impact-obsessed, and built for ambitious people
• A technical product you can be proud of
• Direct collaboration with the General Manager
• High-tech industries that are exploding in growth
• International collaboration with US HQ

• A 32-40 hours per week position.
• Flexible working hours and the possibility to partially work from home.
• A competitive salary with benefits, such as a pension plan and company bonus.
• Ample opportunities for personal development and growth based on a personal development plan, focused on your growth and needs to bring you to the next level.
• 25 vacation days per year.
• A focus on getting things done, not on controlling people.
• Regular team building activities.
• e-BIKE Plan:
  Possibility to purchase an e-bike with your bonus (tax free).

Alicat Scientific has been manufacturing and servicing high-quality mass flow and pressure devices since 1991. Each instrument is a custom-made building block that might be employed in support of space rockets, hydrogen fuel cells, medical oxygen delivery systems or anywhere precision gas instruments can advance science and industry.

We do not believe in hierarchy, prefer principles over rules, and believe that if you make an impact, people will notice. Our informal environment celebrates differences, whether those differences are as big as our diverse backgrounds or as small as our opinions of movies. We are also proud to welcome all gender identities, races, religions, sexual orientations, ages, and anything else that's important for who you are.

Our small "Team Europe" is also diverse, consisting of various nationalities and backgrounds.

To apply, please send your resume and cover letter to  and let us know why Alicat stands out to you and what makes you a great addition to the team!

In case you have any questions, please do not hesitate to call Mr Ferdi Faas (General Manager - Europe) at  .

Job Type: Full-time

Work Location:
Hybrid, home office (2 days) and office (3 days, Duiven, The Netherlands)