TVAD Strategist

About Tinuiti

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. with $4B in digital media managed across media that matters most. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste and scale what works. Its proprietary technology, Bliss Point, provides insights into growth and waste to help capitalize on opportunities.

Tinuiti supports 100% remote work for this role.

As a TV, Video, Audio & Display (TVAD) Strategist, you will plan and improve full‑funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while maintaining efficiency. You’ll translate data and media learnings into clear decisions, run practical innovations, and scale what works, leveraging Bliss Point insights (forecasting, incremental lift, brand equity, creative, customer insights) to focus investment where it performs best.

• Client‑centric:
  Turn business goals into a clear TVAD plan across awareness, consideration, and performance (CTV/OTT, online video, digital audio/podcasts, programmatic display, linear); explain options and trade‑offs in plain language.
• Lead day‑to‑day client strategy and execution; present growth‑focused updates and QBRs that connect media to business outcomes (revenue, CAC, LTV, incremental reach).
• Pair strong TVAD craft (audience/data sources, inventory quality, frequency/overlap control, brand safety/attention) with growing multi‑channel understanding.
• Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth, teach clients and teams, and codify playbooks.
• Product‑led use of platform capabilities and optimization responsibly (DSP goal strategies, pacing, frequency, brand safety/verification); pilot safely, measure, then scale.
• Apply Bliss Point insights to shape budgets and innovations (audience, inventory, formats, frequency strategy); provide structured feedback to improve tools.
• Design valid tests suited to TVAD (geo/lift or holdout where feasible; otherwise powered A/B or time‑series); define success thresholds up front, and keep a steady read cadence; forecast expected impact and risk.
• Explain and advocate for Tinuiti’s measurement and attribution framework to both internal and external senior stakeholders.
• Explain model caveats when recommending changes; support the health of data/ops.
• Owner mindset: move fast, keep promises, and remove recurring sources of waste (unmanaged frequency, low‑quality inventory, overlap).
• Help your pod adopt better ways of working.

• Experience:
  
  5–7 years managing TV/video/audio/display at scale with end‑to‑end ownership, or 5–7 years in analytical roles (e.g., finance/consulting) with strong media analytics exposure.
• Technical:
  Familiar with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management; comfortable coordinating with publishers/PMPs/partners.
• Measurement:
  Incrementality/lift and basic A/Bs; forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention.
• Data skills:
  Advanced Excel/Sheets; SQL familiarity preferred; GA4 and platform analytics; clean documentation and communication.
• Strong communication:
  Client‑ready storytelling; clear expectation‑setting; effective partnership with Econometrics, Creative, channel teams, and Client Leadership.

• Growth:
  Increase qualified reach/new‑household acquisition; revenue and LTV contribution from TVAD; incremental reach vs. other media.
• Quality:
  Better attention/viewability/brand safety; improved frequency/overlap control.
• Innovation:
  Plan and adopt a steady flow of practical innovations (audience/data, inventory quality, format/creative, frequency/quality), with decisions and learnings recorded.
• Product/AI adoption:
  Responsible, heavier use of Bliss Point and platform optimization with proven, incremental impact.
• Efficiency:
  Hold or improve CAC/ROAS/CPx while growing profitable volume.

Base salary range: $90,000 – $100,000. Additional incentive pay program including monthly revenue share and…