Digital Marketing Specialist; Hopkins, MN - Hybrid, or Remote

Since 1985, Digi International has been a pioneer in wireless communication, forging the future for connected devices and responding to the needs of the people and enterprises that use them. Before the Internet of Things was a thing, we built M2M and IoT devices, adapted to evolving network standards, and optimized data communications around the most advanced protocols and emerging technologies.

From radio frequency modems to gateways, cellular routers, networking devices, embedded system‑on‑modules (SOM) and single‑board computers (SBCs), Digi's solutions have continually grown to serve an extensive breadth of applications across the IoT landscape. Today, our IoT offerings include sensor‑based solutions, a sophisticated platform for remotely monitoring device deployments of any size, anywhere, as well as professional design, implementation and certification teams to help you carry out your vision, no matter how large or small.

• Support the execution of marketing campaigns using platforms such as Hub Spot or similar marketing automation tools
• Assist with email campaigns, landing pages, and campaign workflows that capture and nurture leads
• Support digital marketing initiatives including webinars, email programs, and promotional campaigns

• Help support programs that generate Marketing Qualified Leads (MQLs)
• Assist with lead segmentation, campaign tracking, and CRM integration
• Help maintain lead nurture programs that guide prospects through the marketing funnel

• Use AI tools to support campaign development, marketing content creation, and analysis
• Help develop repeatable workflows that improve marketing efficiency
• Evaluate new AI tools that support marketing productivity and performance

• Help manage Digi’s corporate social media presence including Linked In, Facebook, and X
• Draft and schedule posts promoting products, events, and company updates
• Monitor engagement and track performance metrics

• Maintain campaign data including audience segments and campaign tracking
• Support marketing dashboards and performance reporting
• Help identify opportunities to improve campaign performance and engagement

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Basic understanding of digital marketing, email campaigns, and social media
• Strong written communication and organizational skills
• Interest in marketing technology platforms and AI tools
• Interested in AI-driven marketing, marketing automation, and digital campaigns
• Enjoys combining creative marketing with data and analytics
• Curious about new marketing technologies and interested in learning how AI can improve marketing effectiveness

• Exposure to marketing automation platforms such as Hub Spot, Marketo, or Mailchimp
• Familiarity with AI‑assisted marketing tools or generative AI platforms
• Experience using Google Analytics or marketing dashboards
• Experience supporting social media or digital marketing initiatives

• Hands‑on experience executing AI‑assisted marketing campaigns
• Experience working with marketing automation platforms and CRM integrations
• Exposure to modern AI‑driven marketing workflows
• Mentorship from experienced marketing and demand generation leaders

Digi International offers a distinctive Total Rewards package including a short‑term incentive program, new hire stock award, paid parental leave, open (uncapped) PTO, and a hybrid work environment in addition to our competitive medical, health & wellbeing and compensation offerings.

The anticipated base pay range for this position is $51,000 – $80,000. Pay ranges are determined by role, job level and primary job location. The range displayed reflects the reasonable range we anticipate paying for this position and reflects the cost of labor within several U.S. geographic markets. The specific salary offered within the range will depend on various factors including but not limited to the candidate’s relevant and prior experience, education, skills, and primary…