Senior Marketing Specialist - Glastonbury, CT or Remote

Crum & Forster Company Overview

Travel Insured International
,a Crum & Forster company, is hiring a Senior Specialist, Marketing.

Travel Insured International is a leading travel insurance provider with more than 30 years in business. As a key component of our Specialty Business Unit, within the Accident & Health division, TII provides travel protection plans to help each individual travel confidently. Travel Insured International is proud to offer products to consumers and to agency partners of all sizes. We're committed to providing dependable coverage, great value, and end-to-end satisfaction for all customers.

What you will do:

We are looking for an experienced Senior Marketing Specialist to join our Travel Insurance team in Glastonbury, CT.

This role will be responsible for developing and executing comprehensive, integrated marketing campaigns — spanning digital, email, and traditional channels — that drive brand awareness, client acquisition, and revenue growth in the travel insurance sector.

The ideal candidate will bring a deep understanding of multi-channel marketing, key performance indicators, and data-driven strategies that align with and support organizational goals. Working cross-functionally with internal teams, external agencies, and distribution partners, the Senior Marketing Specialist will deliver compelling marketing programs and assets that promote Travel Insured and our travel insurance products.

The ideal candidate will have a deep understanding of B2B and B2BC marketing.

This role has the flexibility to be on a hybrid schedule in our Glastonbury, CT office or be 100% remote (must be available to work EST hours).

What YOU will bring to C&F:

• Lead the development and execution of integrated marketing campaigns across digital, email, print, and traditional channels to promote Travel Insured International and its suite of products and services.
• Create and manage multi-channel marketing programs designed to drive lead generation, sales production, and customer retention.
• Develop and manage marketing assets required to support business partners including travel agency Consortia, Host agency and other travel partner distribution channels.
• Perform quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals
• Develop strategies and targeted messaging tailored to distinct traveler personas and business partner audiences
• Develop marketing assets to support strategic events and trade show calendar to drive brand awareness with new prospects and accelerate existing opportunities.
• Manage brand resources and processes to ensure consistent brand delivery across all marketing materials and customer touchpoints — including message frameworks, visual assets, key terminology, and accurate data
• Develop and maintain brand messaging, value propositions, and positioning statements that clearly communicate the benefits and coverage options of travel insurance products
• Work with content authors and creative partners to ensure delivery of compelling marketing assets, including promotional materials, advertising (print & online) collateral, direct marketing emails, video, photography, and digital content
• Manage relationships with external agencies, vendors, creative consultants, and partners — overseeing the quality and strategic alignment of their deliverables
• Investigate and foster engagement with new stakeholders, distribution partners, and emerging market segments
• Develop and maintain a centralized marketing calendar encompassing spotlight content, social media, and email campaigns — overseeing their full life cycle, including creative/copy development, data segmentation, and reporting/analysis
• Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels
• Establish, track and report on KPIs to measure marketing effectiveness, campaign performance, and ROI
• Utilize data analytics to gain actionable insights into customer behavior and campaign performance
• Conduct A/B testing and optimize campaigns based on data-driven insights
• Track and measure the effectiveness of marketing…