Content Specialist

POSITION TITLE:
Content Specialist

Supervised by:
Vice President, Marketing and Communication (Direct)

Supervises: N/A

FLSA Status:
Exempt/Full-Time

POSITION SUMMARY. Reporting to the VP, Marketing & Communications, Medi Quant's Content Specialist crafts engaging, informative content tailored for healthcare executives, aiming to educate, build relationships, and ultimately drive sales.

JOB DUTIES and ESSENTIAL FUNCTIONS. A qualified individual must be able to perform these essential functions of the job as listed, with or without accommodation.

Content Strategy & Audience Alignment:Translate healthcare executive priorities, search behavior, and buying signals into a focused content strategy that drives awareness, engagement, and pipeline.

• Research and analyze the priorities, challenges, and decision-making processes of healthcare executives to ensure content resonates with their needs.
• Develop audience personas and tailor messaging accordingly.
• Stay informed about industry trends, competitor strategies, and customer feedback to refine the content strategy.

SEO / AEO / GEO Performance Ownership: Own organic and AI-driven discoverability (SEO, AEO, GEO), including keyword strategy, search intent mapping, content optimization, and ongoing performance tracking (rankings, traffic, zero-click visibility, and conversions).

Content Roadmap & Editorial Planning:Build and manage a prioritized, data-driven content calendar aligned to campaigns, product priorities, and revenue goals

• Prioritize content creation efforts based on data driven insights and business needs.
• Coordinate with internal teams to ensure timely delivery of content assets.
• Plan content themes or series that address recurring customer challenges or industry trends.

Content Creation (Human + AI-Augmented):Produce high-quality, executive-level content (blogs, reports, landing pages, video scripts, social, email) using AI to scale output while maintaining voice, accuracy, and differentiation.

• Write, edit, and proofread content to ensure it meets high-quality standards and aligns with the company's tone and voice.
• Leverage AI tools to enhance productivity, such as generating content drafts, summarizing data, or analyzing trends, while maintaining human touch for accuracy and authenticity

Demand Generation Support: Partner closely with Demand Generation to develop high-converting campaign assets (landing pages, paid media content, nurture emails, gated content) that directly support pipeline creation and acceleration.

Content Optimization & Repurposing: Continuously improve and expand existing content to increase visibility, engagement, and conversion; systematically repurpose content across channels and formats.

Performance Measurement & Iteration: Track and report on content performance across key metrics (traffic, engagement, rankings, influenced pipeline, conversions); use insights to refine strategy and prioritize efforts.

Cross-Functional Collaboration: Partner with product, sales, SMEs, and leadership to source insights, and ensure content reflects real customer challenges and differentiation.

QUALIFICATIONS

Competencies:

• Critical thinking to analyze industry trends and turn them into great content ideas
• Experience with modern tools and AI for content creation
• Demonstrated experience setting content strategy/roadmaps/calendars
• Experience with and clear understanding of SEO/AEO/GEO strategies
• Strong communication, writing, editing, and research skills
• Strong understanding of healthcare and/or healthcare IT
• Comfortable working in a remote environment and digitally engaging colleagues

Required Education and Experience:

• 5+ years of experience in content marketing, including experience in the Healthcare IT/Healthtech industry
• Bachelor's degree in Business Administration, Communications, or related degree with experience.
• Equally comfortable writing and editing with a high bar for quality
• Experience managing a content roadmap and editorial calendar
• Passion for educating audiences through industry-leading content

Work Environment. Employees may work from our corporate headquarters or work from home. Employees may at times be required to travel to headquarters for meetings…