Senior Communications Manager Senior Communications Manager BackMarket Hybrid · Remote · Yo

Job Description Hi, we’re Back Market.

We’re here to help make tech reliable, affordable, and better than new
. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.

Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.

Are you ready to join us?

As Senior Communications Lead for the United States, you will own the full communications remit for one of Back Market's highest-priority markets, spanning corporate reputation, consumer storytelling, and earned-influencer strategy.

This is an integrated comms role that requires cross‑functional collaboration and flexible/regular travel. You will manage a local PR agency and lead the planning and implementation of Earned US strategies, operating across corporate narratives (executive and regulatory positioning, business & finance media, category leadership), consumer moments, cultural relevance, brand trust, and earned influencer engagement (talent relations, activation development, community building). You will build and maintain direct trust‑based relationships, with journalists and influential voices across national, business, tech, consumer, sustainability, culture and trade outlets.

Track, analyse, and report on media coverage, and integrated earned communications performance – translating data into actionable insight.

Your work will directly influence executive decision‑making, shape how Back Market is perceived in the US market, and help establish refurbished tech as an easy, confident choice for every American household. You will serve as the primary media‑facing representative for the business, and a trusted communications counsel to the US Country Manager and Head of Marketing.

Partner with Global + US leadership to co‑develop the annual/quarterly comms strategy that builds Back Market's credibility and authority across business, technology, and sustainability media. Ensuring OKRs and communications activity maps to measurable business outcomes.

Serve as the primary communications advisor to the US Country Manager and Head of Marketing – bringing proactive counsel on narrative strategy, reputation risk, media positioning, and message development.

Brief and prepare senior executives ahead of media engagements and high‑profile public appearances – coaching for clarity, consistency, and confidence.

Present quarterly to the executive committee on earned media performance, sentiment trends, competitive positioning, and ROI of narrative investments.

Partner closely with US Marketing teams on campaign activations, launches, and seasonal moments to ensure earned comms and paid/owned strategies are fully integrated.

Own the corporate narrative: company milestones, funding moments, market expansion, policy engagements, and category‑defining data stories.

Drive thought leadership programs that position Back Market – and its senior leaders as definitive voices in the circular economy, responsible consumption, and the future of consumer tech.

Lead US crisis communications planning and response, coordinating with global comms to ensure aligned, accurate, and timely messaging.

Lead consumer communications that drive product awareness, brand trust, and category adoption – particularly among audiences new to refurbished tech.

Identify and activate culturally relevant storytelling opportunities that connect Back Market's mission to the moments, movements, and conversations Americans care about.

Co‑develop and manage earned influencer strategy with US marketing lead.

Partner with social and brand teams to ensure influencer content ladder up to broader marketing and earned media goals.

Identify and…