Marketing & Content Specialist

Position: Marketing & Content Specialist )
Marketing & Content Specialist (Italy)

Location:

Remote from North Italy — with occasional travel within Italy and to Spain
Language Requirements:
Italian, Advanced English (C1), Spanish is a plus

Employment Type:

Full-time

Our Story:
From Market Leader to Global Expansion
Smileat is the leading reference brand for organic and natural baby food in Spain. We hold a market share of over 50% within the organic baby food segment and are consistently ranked at the very top of the most recognized and high-quality brands trusted by families.

We are a young and dynamic company founded in 2015 by two young entrepreneurs with a clear vision: to offer healthy, high-quality, and transparent options to families. Since then, we have achieved resounding success, rapidly consolidating our position as the number two baby food brand overall in Spain and the undisputed leader in the bio segment.

Our commitment goes far beyond our products. Smileat is a certified B Corp, which means we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. Furthermore, we are a profitable company backed by key strategic investors who fully support our ambitious growth goals.

⭐The Next Chapter:
Launching the Italian Market
After triumphing in the Spanish market, Smileat is embarking on an ambitious international expansion plan. It is the perfect moment to bring our mission and innovative products to new families. While we are highly recognized in Spain, we are completely starting from scratch in Italy—no one knows us there yet! We are looking for the right person to build our brand presence, capture hearts, and translate our unique culture for Italian parents.

Your Mission
Bring Smileat’s voice and mission to life in Italy. You will act as the brand custodian and market launcher, translating our core culture through creative digital copy, high-impact social media management, localized event execution, influencer networks, and healthcare professional endorsements, while providing strategic support to our local sales team. This role requires a highly autonomous and proactive professional capable of independently driving projects and priorities in a remote work environment.

What You’ll Do
1. Digital Copy, Content & Paid Social
Paid Social & UGC:
Plan localized paid social campaigns (Meta). Define creative angles, localized messaging, and campaign structures tailored to Italian consumers. Analyze performance data (creatives, copy, formats) to continuously iterate and improve campaigns. Identify and coordinate with local UGC creators aligned with the brand.
Content Creation:
Write high-impact copy for Instagram, Tik Tok, Linked In, and You Tube. Create organic content specifically for Tik Tok, actively participating in front of and behind the camera. Adapt global ideas across channels while spotting local trends to turn them into immediate brand opportunities.
Community Management:
Engage daily with our Italian community to foster strong brand affinity, convert audiences, and build brand love.
2. Field Marketing & Event Activations
Family Events:
Proactively search for relevant family-oriented events, parenting fairs, and local gatherings across Italy.
Execution & Participation:
Coordinate materials, product sampling, and actively participate in these events to drive face-to-face consumer acquisition and community trust.
3. Influencer Marketing & Barter Collaborations
Influencer Outreach:
Identify, pitch, and build long-term relationships with Italian micro and macro-influencers (maternity, lifestyle, healthy living).
Barter Management:
Oversee barter collaborations from end to end, ensuring quality content delivery, analyzing results, and optimizing product distribution budgets.
4. Healthcare Professional (HCP) Endorsements
Network Building:
Search for, identify, and establish communication with key Healthcare Professionals (HCPs), including pediatricians, pediatric nurses, and child nutritionists in Italy.
Credibility & Endorsement:
Present Smileat's healthy food credentials to secure professional endorsements and build medical trust within the Italian market.
5. Sales Support & Local…