Manager, Marketing Operations - NAM

Your Opportunity at ARC’TERYX

The Manager, Marketing Operations is the operational backbone of Arc’teryx North America Marketing. You will be standing up the go-to-market (GTM) operating rhythm and building the systems, processes, and performance discipline that enable world‑class, brand marketing at scale.

This role creates clarity and visibility across teams on what’s launching, when, through which channels, and with what dependencies, ensuring coordinated, predictable, high quality execution. Partnering across Brand, Creative, Digital, Retail, E‑commerce, Product, and Global teams, you ensure campaigns launch cleanly, data is trustworthy, workflows are efficient, and marketing investments are transparent and measurable. You bring structure without slowing momentum, creating shared visibility in how work moves, how decisions get made, how tools get used, and how results get understood.

This role is based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada.

This role sits in Regional North America Brand Marketing team, working closely with the NAM Brand Leadership and alongside Brand Marketing’s operational and strategic team. This role works closely with cross‑functional partners across the organization.

• Maintaining and evolving the integrated GTM calendar, driving weekly/bi‑weekly cadence meetings, aligning launches and investment across channels, and surfacing risks/dependencies early to increase shared visibility
• Evolving GTM from “calendar management” into a true integrated planning system: capacity planning, prioritization frameworks, tiering of launches, and clearer tradeoffs when demand exceeds resources
• Building and managing end‑to‑end campaign workflows, ensuring timelines are real and handoffs are clean, and cross‑functional teams and partners have a clear understanding of process, targets and measures of success
• Establishing clear ways of working with Creative, Brand, Digital, Retail, E‑Comm, and Product; who does what, when decisions are needed, and what “done” looks like
• Defining KPI standards, ensuring tracking hygiene, and delivering a consistent reporting cadence that supports decision‑making
• Maintaining operational excellence around budget tracking, current and future year investment needs, and agency/vendor coordination tied to campaign delivery
• Mentoring and developing others, improving planning discipline and delivery quality
• Leading through calm, credible influence, driving alignment and decisions without relying on positional authority

• Creating scalable playbooks for seasonal moments and product drops (including localization and retail integration), so execution is consistent across teams and time
• Implementing standards (intake criteria, SLAs, decision rights, escalation paths) that reduce chaos while keeping teams fast
• Deepening alignment with Global Marketing, Regional partners, and Commercial teams so North America execution is coordinated, adaptable, and brand‑consistent

• You have a bachelor’s degree or post‑secondary education in marketing, business or a related field
• You have 5+ years of operations experience in marketing, creative, or brand operations (agency and/or in‑house)
• You have proven experience delivering multi‑channel campaigns in complex, product‑based organizations
• You have experience managing budgets, resources, and schedules to support on‑time delivery
• You have strong knowledge of marketing operations fundamentals: intake, prioritization, campaign planning, cross‑functional coordination, and launch readiness
• You are comfortable working with marketing workflows and enabling tools (e.g.,  or similar) to drive visibility, accountability, and on‑time delivery
• You are skilled in workflow design, troubleshooting, and improving operational efficiency across teams
• You are highly organized and detail‑oriented, able to manage multiple priorities and tight deadlines
• You have practical understanding of end‑to‑end marketing processes, from brief to launch to wrap, across channels and teams
• You have familiarity with the…