Senior Manager, Product Marketing

Senior Manager, Product Marketing

Date:
Apr 24, 2026

Location:

Any city, TX, US, 99999

Work Mode:
Virtual (Exception only)

Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow. Working at Gainwell carries its rewards. You’ll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development.

Gainwell is seeking an experienced Senior Product Marketing Manager to drive the go‑to‑market strategy, positioning, and messaging for our public health, Medicaid, and Pharmacy solutions. This role will be instrumental in ensuring that Gainwell and HMS solutions—particularly our FWA and Payment Integrity Solutions—are effectively communicated to state agencies and public sector decision‑makers. The Senior Product Marketing Manager will work closely with product management and the Field Marketing/ABM team to develop product narratives, create compelling content, and drive demand for Gainwell’s solutions.

• Go‑to‑Market Leadership: Develop and execute go‑to‑market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences.
• Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell’s solutions and are tailored to public health and Medicaid stakeholders.
• Content & Collateral Development: Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance.
• Sales Enablement: Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis.
• Market & Competitive Research: Conduct market research with a focus on pharmacy benefit management (PBM) and carve‑out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging.
• Cross‑Functional
  
  Collaboration:
  
  Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go‑to‑market strategies and customer needs.
• Launch Management: Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross‑functional teams to ensure successful rollout and adoption.
• Customer Insights & Feedback: Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies.
• Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred.
• Proven track record of developing and executing successful go‑to‑market strategies for complex healthcare or pharmacy solutions.
• Strong experience in crafting product positioning, messaging, and content that speaks to decision‑makers in state and government agencies.
• Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
• Strong analytical skills, with the ability to leverage market data and insights—especially related to pharmacy benefit models—to inform product and marketing strategies.
• Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus.
• Ability to work in a fast‑paced environment and manage multiple priorities with attention to detail.

• Enjoy the flexibility of a fully remote role—you can work from anywhere in the United States while staying connected with our collaborative team.
• This is a full‑time permanent regular salaried (W‑2) employee position.
• U…