Senior Marketing Manager

What is VBG

Veteran Benefits Guide has been proud to serve our nation’s service members for more than 10 years. Founded by a U.S. Marine Corps Veteran, VBG assists Veterans through the challenging VA claims process to efficiently secure their hard‑earned benefits. Now operating with more than 250 team members nationwide, VBG has helped over 55,000 Veterans through the VA claims process. The company is dedicated to honoring service and supporting the Veteran community through ongoing advocacy, community partnerships, and meaningful opportunities within its workforce.

Veteran Benefits Guide is seeking a strategic and experienced Senior Marketing Manager to lead marketing efforts that drive growth, strengthen brand awareness, and support lead generation across the organization.

In this role, you will oversee marketing strategy and execution across digital advertising, brand management, creative services, sponsor ships, partnerships, website management, and performance measurement. You will also directly manage a growing marketing team and serve as a trusted advisor to senior leadership.

We invest in our people, supporting their growth through mentorship and professional development. We strive to offer a work‑life balance, creating a culture that is people‑focused and fun. Here are some of the benefits you can expect as part of our team:

• Work from home:
  Flexibility to work from home based on business needs and policies.
• Work/life balance:
  We offer a Monday–Friday 8 a.m. to 5 p.m. schedule.
• Benefits:
  Choice of Medical, Vision, and Dental plans with company premium contributions, vacation and sick time, 8 paid holidays plus a floating holiday, 401k with company match after 90 days & other ancillary benefits.
• Growth and development:
  In‑house training and on‑the‑job development prepare our employees for promotional advancement, leadership opportunities, and lateral transfer skill development.

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Provide strategic oversight and direction for all marketing initiatives, ensuring programs, campaigns, and tactics align with company goals, support organizational growth, and strengthen brand awareness.

Drive the organization’s lead generation strategy and performance. Closely track monthly and annual lead‑generation goals and ensure marketing initiatives consistently meet or exceed these targets. Oversee digital advertising efforts, with a strong emphasis on Google Ads and other performance marketing channels. Manage the relationship with the organization’s external digital marketing strategist to ensure accountability, optimization, and return on investment.

Provide strategic oversight of the company’s brand strategy, positioning, messaging, and visual identity. Manage and mentor creative staff, ensuring all marketing materials and campaigns align with brand standards, business objectives, and audience needs.

Oversee the organization’s engagement strategy, including sponsor ships, partnerships, events, community outreach and social impact initiatives. Manage and develop engagement staff while ensuring activities support brand awareness, lead generation, and business objectives.

Provide strategic oversight of the company’s website and digital experience. Manage the organization’s relationship with the web agency and ensure the website remains accurate, effective, optimized, and aligned with marketing and business goals.

Directly manage and develop a marketing team, including creative and engagement staff. Set goals, provide feedback, support professional growth, and foster collaboration and accountability.

Advise senior leadership on marketing strategy, audience engagement, customer acquisition, brand positioning, and market opportunities. Lead the development of comprehensive marketing plans supporting company initiatives and priorities.