CRM Specialist; Philippines, Remote

Email & CRM Specialist (Klaviyo – Retention Focus)

Location:

Remote (overseas, US hours)

Own retention marketing across email (and potentially SMS) with a focus on design, execution, and performance. This role is responsible for creating high‑quality, on‑brand campaigns and flows that drive repeat purchase, LTV, and engagement.

• Campaigns & Flows
  • Build and deploy email campaigns and automated flows in Klaviyo (welcome, post‑purchase, winback, browse/cart abandonment, product launches, promos, etc.)
  • Manage basic SMS/postscript campaigns if applicable
• Design & Content
  • Design on‑brand, high‑converting email templates (mobile‑first) incorporating product imagery, UGC, and brand guidelines
  • Collaborate with internal stakeholders for copy direction; ensure clear, conversion‑focused structure and CTAs
  • Test creative variants (subject lines, layouts, offers, content blocks)
• Segmentation & Targeting
  • Create and optimize Klaviyo segments and lists for targeted messaging (high‑value customers, lapsing, new customers, etc.)
  • Ensure good list hygiene and deliverability best practices
• Analytics & Optimization
  • Track and report on core CRM KPIs (open rate, CTR, revenue per send, unsubscribe, spam rate, LTV impact)
  • Propose and run A/B tests and iterate based on performance
  • Surface learnings and recommendations to the broader marketing team

• 2–4+ years hands‑on in email/CRM for DTC/e‑commerce brands
• Strong Klaviyo experience (flows, campaigns, segments, reporting)
• Solid email design skills (Figma/Photoshop or similar; comfort working within templates)
• Understanding of retention and lifecycle strategy (from first purchase to reactivation)
• Understanding of and proficiency with AI tools like Claude Cowork
• Attention to detail; comfortable owning end‑to‑end QA before sends

• Experience with PostScript or other SMS platforms
• Experience working with video/UGC assets in email
• Familiarity with Amazon customer data handoffs into CRM (if applicable)

This is a full-time remote position (40 hours per week) with a 30-day probation period to ensure smooth onboarding and performance alignment. There are opportunities for pay increases as you take on greater responsibility and perform well.

Tech stack:
Klaviyo
• Postscript
• Shopify Plus
• Attentive
• Figma
• ChatGPT / Claude
• Slack
• Notion