Senior Alliances Marketing Manager: AWS & Partners Remote

1

Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth.

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Password

At 1

Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today.

As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1

Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

We’re looking for a Senior Alliances Marketing Manager to lead marketing strategy and execution for our most strategic technology alliances — with a primary focus on AWS and key ecosystem partners.

In this role, you will develop and execute joint go-to-market plans that accelerate awareness, pipeline, and revenue through strategic alliance partnerships. You’ll work cross-functionally with Partner Marketing, Alliances, Sales, Product Marketing, Field Marketing, and Demand Generation to bring integrated campaigns to life across global markets.

This is a highly collaborative, strategic role that requires strong partner engagement, program management, and measurable impact.

This is a remote opportunity within Canada and the US.

What you will be doing:

• Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners

• Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation

• Partner closely with AWS Alliance Managers and partner marketing counterparts to align on shared growth objectives

• Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives

• Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking

• Develop joint messaging and value propositions in partnership with Product Marketing

• Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits

• Track, report, and communicate performance metrics, pipeline impact, and ROI to stakeholders and executive leadership

• Manage co-marketing budgets and MDF funds to maximize return on investment

• Identify new opportunities within the AWS ecosystem (e.g., ISVs, marketplace promotions, industry campaigns) to expand reach and impact

What we are looking for:

• 6+ years of experience in B2B marketing, with at least 3+ years focused on partner or alliance marketing

• Proven experience working with AWS and/or hyperscaler ecosystems

• Strong understanding of cloud marketplaces, co-sell programs, and ecosystem GTM motions

• Demonstrated ability to drive measurable pipeline and revenue impact

• Experience building and executing integrated marketing campaigns across digital and field channels

• Strong cross-functional collaboration skills with Sales, Product Marketing, Demand Gen, and Alliances

• Excellent project management and stakeholder management capabilities

• Analytical mindset with experience tracking campaign performance and optimizing based on data

• Exceptional written and verbal communication skills

• Experience in cybersecurity or SaaS

• Familiarity with AWS Partner Network (APN) programs and funding mechanisms

• Experience managing global or multi-region campaigns

How you will measure…