Field Marketing Specialist; Remote Job Lubbock Texas USA,Marketing / Advertising / PR

Position: Field Marketing Specialist (Remote)

The Field Marketing Specialist plays a key support role in planning, executing, and optimizing regional marketing programs, including trade shows, executive dinners, and regional webinars. This role works closely with Field Marketing managers to drive regional engagement, generate demand, and support Network Development (Sales) and Performance Network (PN) teams. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers.

We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.

Primary Duties

Event Support & Execution: Help coordinate logistics for regional trade shows, customer dinners, and in-person events, including venue selection, catering, booth shipping, and vendor management. Manage pre- and post-event processes such as guest lists, registration, follow-up communications, and reporting. Support onsite event setup and teardown when applicable.

Webinar & Digital Event Management: Partner in scheduling and managing logistics for webinars including platform setup (ON24), speaker coordination, registration, and live-day support. Ensure timely execution of promotional emails, landing pages, and calendar invites in coordination with the GDR team. Track attendance, engagement metrics and contribute to post-event reporting and nurture plans.

Campaign & Content Support: Partner with Field Marketing Managers to localize messaging and promotional assets to suit regional audience needs. Ensure field assets (presentations, signage, swag etc.) are up-to-date and delivered on time. Help coordinate speakers and internal SME’s for events and webinars.

Cross-Functional Collaboration: Work closely with Sales, Mar Ops, BI, and Digital teams to ensure alignment on regional goals, targets, operational needs and reporting. Maintain project timelines and keep stakeholders informed of milestones and changes.

Data & Reporting: Support Field Marketing Managers track and manage event and webinar performance metrics in Marketing Automation Platform (Hub Spot) and CRM (Salesforce). Assist in reporting on ROI, lead generation, and LUM impact of field programs.

Minimum Qualifications

Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
4+ years of experience in field marketing or event marketing, preferably within healthcare or a health system
Willingness to travel occasionally for onsite event support.

Preferred Knowledge, Skills, and/or Abilities

Strong organizational skills and ability to manage multiple projects simultaneously
Excellent written and verbal communication skills
Experience with marketing tools like Salesforce, Hub Spot, Webinar Platforms, Google Products or similar platforms is a plus
Ability to work independently while managing multiple priorities in a fast-paced, cross-functional environment
Passion for delivering high-quality experiences to prospects, customers, and sales teams
Previous experience working in or alongside sales teams to understand their needs and how marketing can best support them
Strong attention to detail in handling guest lists, branded materials and event logistics
Understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
Excellent problem-solving and troubleshooting skills, especially when adapting to last-minute events or tech changes
Outstanding organizational skills and attention to detail
Experience in organizing and managing executive-level events and community engagements
Understanding of buyer journeys and how to tailor messaging for the middle of funnel and bottom of funnel audiences
Familiarity with event management tools like Cvent, Bizzabo, or similar platforms

Physical Requirements

Must carry a valid driver’s license and be able to drive within assigned territory
Must be able to travel via…