VP, Marketing; Remote

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Focusing on college and career readiness, Cengage School equips students with the skills and confidence to succeed beyond the classroom. Through exclusive access to National Geographic Learning, Big Ideas Learning, Gale, Thorndike Press and Cengage curriculum and technology, it engages learners in core subjects and career pathways—empowering educators and inspiring student success.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.

We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see

The Vice President, Marketing is aligned to the Cengage Learning’s K‑12 business, including the National Geographic Learning brand. This senior leader is jointly responsible for defining and implementing an integrated go‑to‑market strategy grounded in Product Marketing, Demand Generation, and Engagement Marketing. The role synthesizes market, customer, and performance insights to shape strategy and partners cross‑functionally to deliver a cohesive, differentiated story across products, audiences, and channels.

A strategic problem solver with a strong execution orientation, this role leads teams that drive brand affinity, generate and convert demand, deepen customer engagement, and optimize the buyer and educator journey—while rigorously measuring impact and return on investment.

• Lead product marketing strategy across the K‑12 portfolio, including messaging, positioning, and go‑to‑market execution.

• Use a research approach to uncover customer needs, product value, and competitive differentiation; translate insights into clear, compelling narratives.

• Partner with Product, Strategy, and Technology leaders to inform roadmap, packaging, pricing, and launch priorities.

• Provide executive insights to influence the development of new products, solutions, and services.

• Ensure consistent, differentiated storytelling across sales, marketing, brand, and customer touchpoints.

• Own marketing’s contribution to pipeline and revenue, using standard demand generation methodologies.

• Partner closely with Sales, GTM Operations, and Analytics to set, track, and achieve short‑ and long‑term pipeline goals.

• Lead high‑impact account‑based marketing (ABM) strategies focused on priority K‑12 districts, states, and adoption cycles.

• Optimize win rates and reduce objections through targeted campaigns, journey optimization, and sales enablement.

• Build attribution discipline and performance dashboards to ensure accountability and impact across programs.

• Enhance brand affinity and engagement through coordinated campaigns, content, thought leadership, and storytelling.

• Partner with internal teams to advance brand reach, relevance, and consistency.

• Engage media, industry influencers, and strategic partners to reinforce NGL and Cengage K‑12 narratives.

• Lead development of personalized, account‑based and life‑cycle campaigns tailored to educator, administrator, and buyer needs.

• Ensure in‑person and virtual events, conferences, and briefings are strategically planned and effectively delivered.

• Oversee the creation of sales tools, content, and enablement assets (presentations, proposals, case studies, training).

• Ensure marketing…