Director of Content and Brand

We are hiring a Director of Content & Brand based in the US East Coast.

In this role, you will define and evolve Git Guardian’s brand strategy, oversee full‑funnel content strategy, manage PR and media relations, lead SEO/AEO initiatives, and build and lead a cross‑functional team.

This is a newly created role, previously held by the CMO, which means you will be building and scaling the function with a high degree of ownership. You will report directly to the CMO and manage a team responsible for written content, SEO/AEO, video and podcast content, press relations, community and social media management, and Web.

You will work cross‑functionally with Design, Product, Sales, and the broader Marketing team to ensure our brand and content are consistent, technically credible, and deeply resonant with our developer and security practitioner audience.

• Own and evolve Git Guardian’s brand strategy, ensuring consistency, technical credibility, and differentiation in the cybersecurity market
• Challenge and pressure‑test the brand vision and messaging with the CMO, bringing fresh market perspective and competitive intelligence
• Define and maintain Git Guardian’s brand guidelines, tone of voice, and visual identity standards across all channels and formats

• Lead the full‑funnel content strategy across all formats: long‑form articles, whitepapers, research reports, blogs, videos, and social content
• Build and manage a network of external authors and subject matter experts to scale content production without sacrificing technical depth and quality
• Collaborate closely with Product, Sales, and the CMO to ensure content is accurate, timely, business‑relevant, and strategically aligned with pipeline goals

• Manage the relationship with PR agencies to drive earned media coverage in top‑tier cybersecurity, tech, and business outlets
• Build and maintain strong media relationships
  , positioning Git Guardian executives as credible voices in the cybersecurity industry
• Monitor and grow share of voice across key media channels, tracking mentions volume, sentiment, and quality of coverage

• Define the SEO and AEO (Answer Engine Optimization) strategy and oversee its execution through the Content & SEO/AEO Manager and external agencies

• Manage and develop the team
• Orchestrate internal resources
  , external authors, and agencies to deliver high‑quality output at scale while maintaining editorial standards
• Define and manage the content and PR budgets
• Define processes
  , editorial calendars, and workflows to ensure consistent and predictable content output

We consider essential for success in this role:

• 6+ years of experience in Brand and/or Content Marketing (B2B)
• Background in the cybersecurity industry to understand the market, the buyers, and the technical landscape
• Proven experience managing a team of 5 or more, as well as external partners & PR agencies
• Strong editorial judgment: you can shape complex technical topics into compelling narratives
• Demonstrated ability to build and execute a full‑funnel content strategy across multiple formats (long‑form, whitepapers, reports, video, blog)
• High agency and hands‑on mindset: you’re comfortable rolling up your sleeves while also thinking strategically and challenging leadership

Additional skills that would strengthen your application:

• Experience in an adjacent industry with a technical brand DNA: AI, Dev Ops, developer tooling, or cloud infrastructure
• Familiarity with developer‑first communities, open‑source ecosystems, or Dev Sec Ops  workflows
• Prior experience as a brand or content lead at a company with a developer or security practitioner audience

• 25 days of PTO (employees are strongly encouraged to use all of it!)
• 8 public holidays
• Health, Dental & Vision insurance (80% coverage), for individuals and their families
• Short‑term & long‑term disability insurance (100% paid)
• Travel policy including to our annual off‑sites
• Up to $300 towards your home office set‑up
• Monthly remote work stipend of up to $70
• Complimentary access to Talk Space
• Referral bonus of $4000…