Lead Manager, Brand Campaigns

Our vision is to grant the wish of every eligible child. Through our mission, we are uniting communities to grant life-changing wishes. As the world’s largest wish-granting organization, we strive to create a sense of community and an environment where we warmly embrace our wish families, volunteers, and colleagues.

Joining Make‑A‑Wish means becoming part of a mission that believes in the power of a wish.

Applicants must be authorized to work for any employer in the U.S. We do not sponsor employment visas or other immigration processes to attain or maintain employment eligibility.

Remote positions are open to applicants based anywhere in the continental U.S. Hybrid positions are open to applicants based in the Phoenix, Arizona area.

The Lead Manager, Brand Campaigns is responsible for supporting the planning of and implementing integrated marketing plans for key Make‑A‑Wish “drive periods” and tentpole events, collaborating with key stakeholders to ensure cross‑team alignment, and managing the development and delivery of assets for national marketing campaigns intended to grow brand reach and drive revenue growth. This role will also support the execution of an 18‑24‑month campaign planning process as well as various revenue‑generating efforts across channels.

• Understanding of the marketing mix and ability to collaborate across marketing, fundraising, communications, and creative teams to develop fully integrated campaigns.
• Demonstrated ability to build trust‑based relationships with stakeholders.
• Exceptional customer service skills; ability to work professionally within internal and external partners, chapters, and all levels of staff.
• Ability to develop and deliver effective, informational, and engaging presentations to large, cross‑functional audiences, mainly in a virtual environment, but occasionally in person.
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously while delivering high quality work.
• Possess strong written, verbal communication and interpersonal skills.
• Ability to turn data/information into meaningful reporting or action.

• Support development of campaign plans and execute activation elements for MAW national drive periods, including supporting the development of activation materials and planning content such as chapter toolkits, and execution of campaign activation elements including media (paid, PSA and in‑kind) and events.
• Liaise with various stakeholders across the organization to align on business objectives, revenue goals, assets needed, celebrity/influencer requests, prioritization and other relevant campaign needs.
• Synthesize campaign priorities with stakeholder objectives and needs to produce alignment documents and creative brief recommendations to the Director of Campaigns.
• Translate campaign objectives and direction to drive social media, earned media, and entertainment marketing activation strategy recommendations to the Director of Campaigns and/or Social Media/PR/ESR leaders and support planning.
• Work with internal and external creative resources on development and delivery of creative materials such as campaign storytelling content, paid/in‑kind advertising and PSAs.
• Coordinate with Corporate Alliances on partner deliverables across MAW owned channels, ensuring clear communication to the appropriate channel owners.
• Troubleshoot and propose solutions when campaign prioritization conflicts arise, elevating issues when necessary for resolution.
• Collaborate with project management, creative services, and communication teams to ensure key deadlines are being met and to evolve and optimize the planning and development process.
• Conduct periodic campaign reviews with stakeholders to assess effectiveness and optimize campaign resources and assets.
• Collect performance data, revenue results, anecdotal feedback, etc. to inform thorough and actionable activity evaluation and reporting, such as post‑campaign debriefs or PSA performance tracking.
• Manage the process of collecting and reflecting chapter feedback on campaign resources and assets.
• Work with and support Director…