Senior Marketing Manager

Senior Marketing Manager (Support Services and Health Information)

Contract:

Permanent

Location:

Home Based

Applications Close: 23:59 on Sunday 19th April

Do you have experience of developing and deploying successful multi‑channel marketing strategies and campaigns? Could you help end the devastation caused by dementia by improving our reach with audiences who need our help?

We are recruiting for a Senior Marketing Manager to join on a full‑time basis, working 35 hours per week on a permanent contract. This is a home‑based role, with occasional travel required for in‑person team meetings and events.

As Senior Marketing Manager (Support Services and Health Information) you will be responsible for driving awareness, perceptions, understanding and engagement of our life‑changing support services by developing and delivering marketing strategies, plans and activations. You’ll also lead the marketing for our health information and public awareness initiatives to drive awareness and understanding of dementia and dementia diagnosis.

You’ll be responsible for leading the next phase of our support services and information marketing strategy and plans in conjunction with key partners and stakeholders. This includes translating business objectives into multi‑channel marketing strategies and annual plans.

This role will contribute towards the vital work of growing our reach with audiences who need our help – whether it’s understanding possible signs and symptoms, how to navigate the diagnosis pathway, or needing support and care throughout their journey. As Senior Marketing Manager, you’ll work with our always‑on multi‑channel marketing initiatives across out of home and digital, contributing to our organisational priority of improving reach and impact to help stop dementia devastating lives.

Interviews for this role have been provisionally scheduled to take place via MS Teams on Thursday 30th April.

• Working across the Society to deliver multi‑channel end‑to‑end marketing campaigns and plans to promote our range of services, health information and public awareness initiatives.
• Working closely with the Head of Brand and Marketing to develop and review support services and health information marketing strategy, aligning with overall long‑term brand and organisation strategy and objectives.
• Running key steering and working groups to build, deliver and monitor key marketing strategies.
• Leading teams from across the organisation to deliver against our services and health information marketing objectives across paid, owned and earned. Utilising opportunities for integration and cross‑sell.
• Leading reporting across all services and health information marketing activity to measure marketing performance, inform decision making and report to senior stakeholders.
• In collaboration with the Audience Insight Team, leading on the development and deployment of the services and health information audience strategy.
• Overseeing all media planning and implementation for services and health information marketing campaigns.
• Commissioning creative propositions as, and when, appropriate with our internal creative team or external creative agency to ensure our marketing efforts are resonating with target audiences.

Joining us, you’ll have extensive experience of developing and deploying successful multi‑channel marketing strategies and campaigns – ideally within the charity sector and/or health/support services. You’ll also have experience using audience insight to create engaging marketing activities and meet audience needs.

To achieve success in this role you’ll need to be able to work collaboratively with others and use influencing and communication skills to manage relationships effectively with key stakeholders.

Crucially, you’ll possess demonstrable expertise in marketing and advertising techniques and practices across paid, earned and owned and shared media: including print, digital, content marketing, PR, social media, email, and video creation. You’ll have the ability to translate business needs into creative marketing campaigns, engaging the hearts and minds of audiences.