Manager, Omni Marketing

Are you a strategic marketer who thrives at the intersection of brand, sales, and shopper experience? As Manager, Omni Marketing
, you’ll lead the charge in designing and activating bold, integrated strategies that drive growth across every touchpoint—from shelf to screen.

• Develop and implement omnichannel marketing plans aligned with business objectives.
• Leverage shopper insights and retailer‑specific strategies to drive engagement and conversion.
• Manage marketing budgets to optimize ROI and ROO.
• Activate portfolio strategies in partnership with finance and revenue management.
• Optimize channel mix using performance data and Marketing Mix Modeling (MMA).

• Lead development of impactful in‑store marketing programs and creative briefs.
• Collaborate with sales teams to ensure flawless execution.
• Oversee online marketing campaigns, content strategy, PDP briefs, and digital shelf management.
• Continuously improve online performance through analytics, A/B testing, and trend monitoring.

• Serve as the key contact for internal teams and retail partners.
• Provide shopper insights to inform customer‑specific strategies and sell‑in materials.
• Manage relationships with external agencies (creative, media, retail media) to drive innovation and execution.
• Communicate plans, results, and insights across stakeholders.
• Share best practices and contribute to process development.

• Track and analyze campaign performance and shopper behavior.
• Apply insights from analytics and MMA to inform future strategies.
• Monitor competitor activity and retail trends to identify opportunities and threats.
• Develop competitive strategies to differentiate offerings.

• Bachelor’s degree in marketing, Business Administration, or a related field with 5+ years of relevant experience, or 3+ years of relevant experience with an advanced degree.
• Qualified candidates must be legally authorized to work in the United States without current or future sponsorship.

• Familiarity with retail media planning and AI/agentic technology integration.
• Strong curiosity and self‑starter mindset.
• Excellent communication and collaboration skills.
• Strong project and budget management capabilities.
• Experience with e‑commerce marketing, SEO/SEM, and conversion optimization.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Working knowledge of retailer‑specific platforms and retail media networks.
• Proven success in developing and executing omnichannel marketing campaigns.
• Experience managing budgets and analyzing ROI.
• Strong understanding of retail marketing principles.

• This role is eligible for domestic relocation assistance.
• Full‑time onsite role in Mt. Pleasant, Wisconsin.
• Office work environment:
  Remote work available once a week for eligible employees after initial 90‑day onboarding period.
• Travel