Trade Marketing Manager

• Work Arrangement:
  Primarily onsite with limited work-from-home flexibility
• Duration:
  Funded through 12/31/2026
• Status:
  Immediate priority opening

We’re seeking an experienced Trade Marketing Manager to lead the development and execution of account marketing and activation plans for key retail partners. This role is ideal for a collaborative, analytically minded marketing professional who thrives at the intersection of brand, sales, merchandising, and consumer activation.

• Create, build, and execute account marketing and activation plans that drive business growth and improve brand health KPIs
• Define and align a seasonal marketing calendar across product, retail, and brand activity
• Execute the account marketing calendar to win at the point of purchase in key doors and categories
• Develop and deliver activation strategies and roadmaps that support commercial and strategic goals
• Drive sell-through, consumer engagement, and share growth across channels and platforms
• Measure the effectiveness of activation plans through execution quality, visual impact, and sell-out performance
• Develop and execute targeted consumer activation activities across categories, concepts, and channels
• Secure strong in-store presence and share of space within key destination doors and locations
• Manage the seasonal activation calendar process from planning through in-store implementation
• Lead and support account interaction meetings to ensure smooth cross-functional execution
• Translate customer, product, and consumer insights into effective market activation strategies
• Partner with internal and external stakeholders to deliver toolkits and implementation assets needed for deployment
• Track budgets, manage costs, and report on campaign efficiency and commercial success

• 5 to 8 years of relevant experience
• Background in trade marketing, account marketing, category management, merchandising, ranging, sales, or related fields
• Strong collaboration and communication skills
• Ability to influence stakeholders and make fact-based decisions
• Strong analytical, organizational, and process-oriented mindset
• Solid business acumen with the ability to operate from a broader cross-market or global perspective
• Ability to work effectively in a team environment and under pressure
• Intermediate to advanced Microsoft Office skills
• Works closely with marketing, account marketing, merchandising, product category, and sales teams
• Interfaces with third-party vendors and agency partners
• May support special make-up and franchise creation/development initiatives
• Serves as a key point of contact for consumer activation activities
• Opportunity to contribute to high-visibility retail and brand activation efforts