Chief Marketing Officer - Wellness​/Fitness - Remote

Overview

🚀 Chief Marketing Officer (CMO) — Premium Wellness Brand

• DTC
• Luxury Consumer

Career Staffing Talent (CST) has partnered with a premium at-home wellness brand redefining the wellness category through studio-quality equipment designed for modern living. This isn’t a fitness gadget brand — it’s luxury wellness infrastructure that sits at the intersection of performance, design, and identity.

• Multi-million dollar monthly revenue with strong contribution margins
• 90% Meta, 10% Google — driven by high-velocity creative testing and performance optimization

Our client is preparing for global expansion across every major paid media channel — Tik Tok, You Tube, TV, affiliate, influencer — and into international markets. To lead this transformation, they need a world-class CMO who has scaled DTC wellness brands and managed $100M+ in ad spend.

This isn’t a brand-only or performance-only seat. This is a full-stack growth operator role with end-to-end accountability for turning this brand into a billion-dollar category-defining company.

• Build and lead a global, multi-channel marketing organization capable of deploying hundreds of millions in ad spend efficiently
• Own paid media expansion (Meta, Google, Tik Tok, You Tube, TV, Influencer, Affiliate) with rigorous ROI discipline

• Partner with creative, product, and ops to refine positioning at the intersection of performance, aesthetics, and customer identity
• Drive high-velocity creative testing models that win through superior storytelling, not commoditization

• Recruit and develop a world-class team of growth, brand, and performance marketers
• Manage marketing P&L with full accountability for scalability, efficiency, and growth velocity

• Evolve customer lifecycle and community strategies to drive long-term value and brand devotion

• A repeatable, scalable marketing system that efficiently deploys $100M+ in ad spend across channels and geographies
• Successful expansion into global markets with measurable contribution to top-line growth
• Transform this brand into the household name for luxury at-home wellness — a category-defining leader

Who We’re Looking For

• 10+ years in growth, performance, and brand marketing within wellness, consumer luxury, or DTC
• Proven track record managing $100M+ total ad spend in scaled consumer brands
• Deep expertise in creative testing, offer strategy, multi-channel attribution, and lifecycle economics

• Empathetic operator with exceptional judgment, taste, and strategic rigor
• Passion for wellness, design, and building culture-driven consumer movements
• Comfortable with ambiguity and building from proven foundation to global scale

If you’re an experienced marketing leader ready to scale a premium brand into a global wellness movement, Career Staffing Talent wants to connect with you.

👉 Apply or reach out directly — your next career-defining chapter starts here.