Senior Campaign Planner

About The Role

The Senior Marketer, Global Print Marketing is responsible for developing and executing integrated, multi‑channel marketing campaigns that drive print e‑store revenue growth. This role operates within a collaborative campaign planning team supporting multiple global markets and requires strategic thinking and strong execution. The position owns the full campaign lifecycle, from planning and prioritization through execution and performance reporting, while partnering cross‑functionally to ensure consistent and high‑quality delivery.

• Function:
  Global Print Marketing
• Team:
  Campaign Planning
• Level: Senior Individual Contributor (TR5)
• Location:
  
  Hybrid (US‑based)
• Markets Supported: US Legal, US Tax

• Develop and execute annual and quarterly marketing plans aligned to revenue goals.
• Own the campaign lifecycle including planning, execution, optimization, and reporting.
• Manage and execute email campaigns, including segmentation, scheduling, and A/B testing.
• Coordinate with paid media teams for search, display, and social campaign activation.
• Collaborate with creative teams to develop campaign assets and briefs.
• Monitor campaign performance and generate monthly reporting with actionable insights.
• Ensure strong alignment between marketing campaigns and e‑commerce experience.
• Identify best‑in‑class e‑commerce functionality and recommend corresponding website updates.
• Identify opportunities to improve processes, campaign effectiveness, and customer experience.
• Partner cross‑functionally across marketing, product, analytics, and creative teams.
• Leverage AI tools to enhance campaign execution, reporting, and ideation.

• 5+ years of experience in B2B marketing campaign planning and execution.
• Experience managing multi‑channel campaigns including email and paid media.
• Strong understanding of digital marketing funnels and e‑commerce journeys.
• Experience with marketing automation platforms (e.g., Eloqua).
• Strong copywriting and communication skills.
• Ability to analyze data and translate insights into actionable recommendations.
• Experience working in cross‑functional and matrixed organizations.
• Familiarity with AI tools such as ChatGPT or similar platforms.
• Bachelor’s degree in Marketing, Business, or related field.

• Marketing Automation Platforms (e.g., Eloqua)
• Project Management Tools (e.g., Workfront)
• Web Analytics Tools (e.g., Adobe Analytics)
• Digital Asset Management Systems
• Paid Media Platforms
• Microsoft Excel, Teams, and Share Point
• AI Tools (e.g., ChatGPT, Claude, Gemini)

• Hybrid work model – flexible office schedule.
• Flexibility & work‑life balance programs, including up to 8 weeks remote work per year.
• Career development programs and skills training.
• Competitive health, dental, vision, disability, life insurance and 401(k) plan with company match.
• Paid time off, mental health days, parental leave, sabbatical leave, and additional leave options.
• Tuition reimbursement, employee incentive programs, and other wellness resources.
• Optional insurance and benefit programs such as hospital, accident, life & AD&D, health savings accounts, fitness reimbursement, Employee Assistance Program, legal identity theft protection, 529 plan, commuter benefits, and adoption assistance.

Thomson Reuters is an Equal Employment Opportunity Employer. We provide reasonable accommodations for applicants with disabilities and for those with sincerely held religious beliefs in accordance with applicable law. If you require an accommodation in the recruiting process, contact our Human Resources Department