US Retail Marketing Manager

The role

We’re looking for a sharp, organized, and commercially-minded Retail Marketing Manager to help us show up brilliantly across key US retail partners – in-store and online. You’ll be responsible for major accounts like Target, Costco, and Walmart by managing campaigns, optimizing visibility, and driving sales. Here’s an insight into your day to day:

• Serve as a strategic marketing lead and cross-functional partner between Sales and Creative teams, ensuring we deliver best-in-class trade materials and shopper campaigns across top accounts.
• Execute strategy, define priorities and timelines, collaborating with account managers, brokers and retail partners to ensure alignment.
• Develop and deliver strategic briefs for shopper campaigns across programs like TPRs, Roundel, Costco MVM and Instacart, and oversee execution.
• Define asset strategy and content standards for sell-in decks, sell-through tools and retail collateral, ensuring materials support broader commercial objectives.
• Partner with design and sales to create sell sheets, shippers, shelf talkers, displays and other trade-facing assets.
• Analyze campaign results and suggest performance-driven improvements to boost rate of sale.
• Support omnichannel marketing across retail and digital platforms, making sure campaigns work hard both online and offline.
• Develop strategic briefs for internal teams, including creative, CRM and influencer, to deliver high-impact retail campaigns.
• Own and manage the US retail campaign calendar, aligning teams and tracking progress across Target, Costco, Walmart and more.
• Optimize e-commerce listings on retailer PDPs, advise on media planning strategy, and evaluate campaign effectiveness by tying marketing activity to sales and shopper engagement.

This role is suited to someone operating at Manager level or below who is a sharp, analytical thinker and proactive doer. You’ll be commercially astute, comfortable making decisions, and bring a strong bias for action to keep things moving at pace.

• Background in food, wellness, healthy beverages, or e-commerce preferred – ideally with exposure to both retail and marketing.
• Ideally experienced working with retailer e-commerce sites such as Target and Costco.
• Skilled at project coordination – keeping multiple work streams moving in sync.
• Strong organizational instincts – detail-oriented, deadline-aware, and good at spinning plates.
• Familiar with retail marketing tactics, shopper programs, and the mechanics of in-store execution.
• Comfortable briefing creative teams and giving clear, actionable feedback.
• Commercial mindset – you understand how brand and marketing drive sales.
• A clear communicator – written, visual, and verbal.

We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

• Competitive salary range of $100,000-$120,000 per annum, depending on your skills and experience.
• Hybrid working:
  Mondays, Tuesdays, and Thursdays in the office; remaining two days remote.
• 30 paid vacation days plus federal holidays.
• Free Huel.
• Two weeks a year of remote work from anywhere.
• 401(k) plan.
• Commuter benefits.
• Paid volunteering days.
• Enhanced family leave.
• Dog friendly environment.
• Monthly gym membership contribution and nutrition plan.
• Free one-on-one therapy via Better Help.
• Private medical and health insurance, including free life insurance.
• Paid employee referral scheme.
• Biannual events to celebrate success.

We know diversity isn’t just important… it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition – real people with different backgrounds, experiences, and perspectives.

We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.

Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard – no matter where they come from or what path they’ve taken to get here.

We don’t just welcome diversity of thought… we go looking for it!