Marketing Manager

Marketing Manager

Marketing Communications Growth, 50 Amica Way. Lincoln, RI 02865

Thank you for considering Amica as part of your career journey, where your future is our business
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This individual will play a key role in developing and executing product marketing strategies that drive acquisition, cross-sell, upsell, and retention across prospect and customer life cycles. This manager will partner cross-functionally with Product Development, Marketing Data Science, Media, Digital, and Brand & Creative teams to identify high-value audience opportunities, translate product objectives into integrated, data-driven go-to-market plans, deliver personalized, high-impact customer experiences and create alignment on product positioning, audience strategy, and lifecycle engagement, ensuring marketing efforts drive measurable growth across key product lines.

• Partner with Product Development, SCS and additional business lines to align on roadmaps, priorities, and go-to-market strategy, cross sell and upsell strategy.
• Identify opportunities to increase customer lifetime value, retention, product penetration and growth. Partner with SCS and Marketing Data Science to define cross-sell and upsell triggers and audience strategies.
• Oversee the strategy, planning and execution of the Direct Mail program including budget management.
• Partner with Marketing Data Science to optimize process, effectiveness and efficiency of Direct Mail programs. Analyze performance and use data to determine shifts to achieve goals and effectiveness. Build and execute test plans including channel specific and cross channel tests. Provide new campaign ideation.
• Partner with Marketing Data Science on the use of marketing technology and data integrations to orchestrate and enable personalization, automation and measurement. Leverages AI to enhance program effectiveness and operational efficiency.
• Partner with Email Marketing Manager to ensure alignment and orchestration of Direct Mail, Email and SMS programs with audience, brand, product, media strategy and overall Mar Comm Gro  objectives. Plan and execute coordinated campaigns aligned with business goals and buyer-journey stages.
• Partner with Digital to inform and align customer experience across touchpoints.
• Partner with the Product Development team to develop product focused campaign strategy and execution.
• Partner with the SCS team to align on policyholder cross sell and upsell strategy.
• Evaluate vendors and emerging technologies to inform strategy, experimentation and optimization.
• Provide regular updates to stakeholders on strategic shifts, performance and progress. Communicate campaign highlights to stakeholders.

The 37.5‑hour work week is scheduled from Monday through Friday, between the core hours of 8:00 AM and 5:00 PM. A hybrid schedule will be available once trained to work independently, with three days reporting to our Lincoln, RI office and two days working from home.

This role does not currently offer employment visa sponsorship.

• Medical, dental, vision coverage, short- and long-term disability, and life insurance
• Paid Vacation – at least 13 vacation days in the first 12 months, amounts could be greater depending on the role. Vacation time accrues monthly.
• Holidays – 14 paid holidays observed
• Sick time – 6 days at hire, 6 additional days at 90 days of employment
• Generous 401(k) with company match and immediate vesting. Additional annual 3% non-elective employer contribution
• Annual Success Sharing Plan – paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals
• Generous leave programs, including paid parental bonding leave
• Student Loan Repayment and Tuition Reimbursement programs
• Generous fitness and wellness reimbursement
• Employee community involvement
• Strong relationships, lifelong friendships
• Opportunities for advancement in a successful and growing company

• Bachelor’s degree and 10+ years of relevant marketing experience.
• Experience managing direct mail vendor partners including print facilities, USPS, etc.
• Experience in the development, execution and analysis of Direct Mail as part of cross‑channel…