Social Media Strategist

Company Description

Saddle Pass is a technology startup focused on bringing the $300B global equestrian industry into the modern era by replacing fragmented, offline processes with a unified digital marketplace. The platform connects riders, horse owners, barns, and service providers in one place for discovery, booking, and management of lessons, trail rides, arena rentals, clinics, and more. Users can access tools for buying, selling, and leasing horses, as well as profiles for farriers, veterinarians, haulers, and other equine professionals.

Saddle Pass also offers CRM and scheduling tools tailored to barn and facility operators, supporting all riding disciplines without bias. Built by equestrians for equestrians, the company is live, growing, and focused on delivering a seamless, high‑standard experience for the entire equine community.

This Social Media Manager internship is a hybrid role based in Austin, TX, with a mix of in‑office collaboration and work from home flexibility. In this role, you will support the planning and execution of social media campaigns across platforms such as Instagram, Tik Tok, Facebook, and Linked In, with a focus on growing brand awareness and community engagement in the equestrian space.

Your day‑to‑day responsibilities will include drafting and scheduling posts, creating basic visual assets, monitoring comments and messages, and engaging with followers and partners. You will assist in developing content calendars, tracking performance metrics, and optimizing posts based on data and best practices. You will also collaborate with the founding team to source user stories, highlight providers and barns, and help shape Saddle Pass’s brand voice across social channels.

• Strong Social Media Marketing and SMO skills, with an understanding of platform best practices and trends.
• Excellent communication and writing skills, including the ability to adapt tone and style for different audiences and channels.
• Experience or interest in content strategy, including planning content calendars and aligning posts with campaign goals.
• Familiarity with basic design or content tools (e.g., Canva, Adobe Express) and scheduling tools (e.g., Buffer, Hootsuite, or native schedulers) is preferred.
• Ability to interpret social media analytics (reach, engagement, click‑throughs) and make recommendations based on data.
• Self‑motivated, organized, and comfortable working in a fast‑paced startup environment with hybrid in‑person/remote collaboration.
• Interest in or experience with the equestrian industry is a strong plus.
• Currently enrolled in or recently completed a program in Marketing, Communications, Business, or a related field is preferred but not required.