Marketing Manager, Biometrics

Marketing Manager, Biometrics

At HID, we are passionate about the power of verified, trusted identities to help people get where they need to go and achieve what they want to do. HID is a leading innovator in biometric technology solutions, dedicated to enhancing security, convenience, and user experience across consumer and commercial markets. Our cutting‑edge biometric products empower individuals and organizations to securely access devices, applications, and physical spaces with ease and confidence.

We are seeking an experienced Marketing Manager to lead our efforts in biometrics. The ideal candidate will have a deep understanding of biometric technologies, market trends, and customer needs, coupled with strong skills to drive product strategy and execution. The role reports to the VP of Marketing Communications.

• Managing internal and external resources to successfully deliver marketing initiatives
• Owning campaign design, execution and testing, including email/content marketing strategy, landing pages, webinar execution, paid media, nurture programs, etc.
• Developing and executing measurable regional demand creation programs that drive leads and revenue through direct and indirect sales teams
• Working with Web resources to ensure that inbound traffic can be converted into known leads through a best‑in‑class Web experience
• Localizing content for new product introduction deliverables based on developed positioning and messaging
• Developing relationships and working directly with vendors as needed
• Staying up‑to‑date with the latest marketing and advertising technology trends and best practices
• Positioning and branding products and solutions through the website and e‑commerce platforms
• Managing advertising, sponsor ships, trade shows and other tasks related to event and conference management
• Researching, creating and editing content including marketing campaign content, customer notifications, blog posts, B2B presentation decks, business case studies, video and infographics

• BS degree in marketing, communications or related area
• Minimum 8 years’ experience in B2B marketing communications / demand generation / integrated marketing, with 2–3 years in the security industry a plus
• Proficiency in Marketing automation, Web content management, analytics and business intelligence (reporting and analysis tools)
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Knowledge of desktop and embedded systems
• Knowledge of HID technologies, i.e. Biometrics
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
• Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
• Strong project management skills and the ability to balance multiple priorities
• High self‑motivation with a sense of urgency
• Experience in working with and managing external vendor / partner relationships
• History of budget management
• Ability to travel as required

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work‑life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

• Applicants for this position must be currently and legally authorized to reside and work in the hiring country.
• HID Global will not offer immigration sponsorship or assume sponsorship of an employment visa for this position.
• International relocation or remote work arrangements outside of the hiring country will not be considered.

HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee‑based recruitment services. We are not responsible for any fees related to unsolicited resumes.