Marketing Professional

Description About the Company

William S. Hein & Co., Inc. is a global leader in legal publishing, serving over 3,500 institutions across 150+ countries. Our flagship product, Hein Online, is the largest image-based legal research database worldwide, hosting 100+ databases and 250+ million pages of content. We simplify and innovate legal research, empowering professionals and researchers through cutting‑edge technology and a user‑focused approach.

At Hein, we don’t just work; we thrive. Here’s what sets us apart:

• Average 12–15% yearly employer contribution to your 401K/profit sharing plan – no employee contribution required, better than 99% of companies nationwide
• Competitive salaries with opportunities for performance‑based increases

• Comprehensive health coverage (up to 100% paid)
• In‑house chef offering breakfast, lunch, and dinner‑to‑go
• Flexibility to work from home as needed to support your personal and professional well‑being
• Quiet room equipped with massage chairs for relaxation and recharge
• Convenient access to scenic walking trails for outdoor breaks
• Complimentary access to on‑site gym featuring a Peloton and sauna
• On‑site resources for mental health support, nutrition counselling, and legal assistance

• Access to professional development programmes, workshops, and mentoring
• Opportunities to take on impactful projects that elevate your skills and career
• Average company tenure is 15 years

• Join a team at the forefront of innovation, leveraging AI, advanced search algorithms, and data‑driven development to transform research and simplify complex problems.

• Employee‑driven initiatives like employee events, book club, and volunteering
• Collaborative and innovative work environment powered by tools like Basecamp
• A culture that values ideas, collaboration, and curiosity

• Lead content marketing projects that help grow brand awareness, engage customers, and generate leads.
• Take ownership of content projects from start to finish, including planning, messaging, writing, launch support, and measuring results.
• Write, edit, and improve content for websites, landing pages, email campaigns, blogs, videos, product promotions, and other marketing materials.
• Turn product details and business priorities into clear, useful messaging that speaks to customer needs.
• Create campaign content and supporting materials across digital channels while keeping the brand voice and message consistent.

• Develop and improve content for email campaigns and remarketing efforts to increase engagement and drive conversions.
• Update and improve website, landing page, and product page content with a focus on clarity, ease of use, and performance.
• Bring creative ideas forward and carry them through into strong content, digital campaigns, and video projects.

• Work closely with Sales and other teams to create content and campaigns that support outreach, pipeline goals, and broader business priorities.
• Use performance data, testing, and audience insights to improve content and strengthen marketing results over time.
• Use AI and marketing tools to work more efficiently and improve content development, campaign execution, and reporting.

• Support webinars, events, and occasional trade shows through content creation, promotion, follow‑up, and on‑site participation, with light travel a few times per year.
• Help with customer‑facing support by phone and chat when needed, along with other related responsibilities.

• Creating clear, engaging content across web, email, and digital marketing channels.
• Building and managing website content in Word Press and Elementor, including page creation, updates, and troubleshooting.
• Supporting email marketing efforts through campaign execution and platform management.
• Using AI tools to generate ideas, streamline content development, and improve marketing workflows.
• Taking ownership of projects, managing priorities, and using…