Marketing Resource Manager

Position Description

Position Title:

  Brand Marketing Resource Manager

Status:  Full time

Location:

In-office at the Lynnwood Home Office

Budgeted Department:  Brand Marketing/ 7710

Reports To

Title:

  Brand Marketing Senior Manager

Position Type:  Full-time, Non-Exempt

Pay Range: $31.97/hr - $39.18/hr

Why Zumiez:

Zumiez is a leading specialty retailer of action sports apparel, footwear, accessories, and hardgoods rooted in skateboarding, snowboarding, and youth culture. We're fast‑moving, creatively driven, and community focused-connecting product drop culture, youth lifestyle, and authentic storytelling across digital, retail, and experiential marketing channels.

Why Join Zumiez Marketing:

You'll play a key role in enabling our creative and brand teams to move fast, stay authentic, and deliver standout work across all the brand marketing touchpoints-without losing control of quality or priorities.

Position

Purpose:

The Marketing Resource Manager is a key support role, allocating resources for the many types of projects across the entire portfolio in support of the Marketing Managers. This role will be keeping our projects flowing smoothly; organizing coordinator team bandwidth and coordinating creative requests and communicating timelines across stakeholders.

As part of a small, dynamic, multi-hat wearing team, qualified individuals will be: able to work well in a fast-paced, rapidly changing environment; self-motivated; flexible; extremely organized; very detail-oriented; tenacious yet tactful; confident and diplomatic in dealing with competing departmental objectives and varied personalities; a strong problem solver; able to work well under pressure in order to meet project deadlines; and will have a positive attitude.

You'll be the connector between creative, marketing, and production teams (print & digital), working to ensure that the right people are working on the right projects at the right time. If you thrive in a fast-paced, design-driven environment and love bringing order to creative chaos, we'd love to meet you.

Key Responsibilities

Traffic, Intake & Resource Allocation

* Own the intake, prioritization, and tracking of marketing and creative requests

* Oversee resource allocation across the Brand Marketing department, including designers and project coordinators and interns.

* Maintain and update team availability, capacity, and assignments in collaboration with Program Managers and Senior Managers

* Translate creative briefs into clear timelines, scope, and resource plans

* Balance workloads across internal creative teams and project coordinators

* Forecast resource needs based on campaign calendars, seasonal priorities, and team bandwidth

* Ensure project coordinators are effectively assigned to support initiatives based on scope, complexity, and timelines.

* Coordinate freelance and vendor scheduling as needed to support project demands

* Manage equipment inventory and allocation

Art Traffic & Work Flow Coordination

* Partner with the Art Director to route projects based on skill set, availability, and priority

* Monitor project timelines, milestones, and deliverables to ensure deadlines are met

* Facilitate regular status meetings to track progress and resolve bottlenecks

* Collaborate with project/program managers, and marketing leads to align priorities and timelines

Cross Functional Collaboration

* Act as the central connection point between:

* Brand Marketing

* Digital Marketing

* Other Internal teams as needed

* External vendor partners

* Facilitate prioritization conversations when demand exceeds capacity

* Proactively identify risks, bottlenecks, and capacity gaps and recommend solutions

* Communicate status, changes, dependencies, and campaign launch readiness clearly across stakeholders

Process, Tools & Optimization

* Maintain and improve workflow systems and tools (Teams, Airtable, Basecamp, Excel, etc.)

* Ensure documentation, processes, and templates are clear, consistent, and communicated across teams

* Identify opportunities to streamline operations and improve efficiency, partnering with stakeholders to drive action

* Support additional initiatives and projects as needed across the Brand Marketing…