Senior Brand Strategist: B2B Media Buyer; Dental & Orthodontic Marketing Agency at HIP Remote

Drive performance. Elevate strategy. Deliver results.

Join a team where your campaign expertise directly fuels revenue growth and market expansion, helping us bring more partners into the organization and empowering the practices we serve to reach more patients and grow their impact.

We are seeking a highly motivated and experienced Senior Brand Strategist to lead the strategy, execution, and optimization of digital marketing campaigns across multiple platforms for two distinct brands. This role is instrumental in generating high-quality leads and driving measurable results that directly support sales and growth initiatives.

The ideal candidate will have a proven track record in managing multi-channel advertising campaigns, a firm grasp of performance metrics, and the ability to craft compelling creatives tailored to specialized professional audiences—specifically orthodontists, dentists, and oral surgeons. You will oversee a combined monthly ad spend of approximately $40,000 and be responsible for developing and refining full-funnel strategies using platforms such as Meta (Facebook/Instagram), Google Ads (Search, Display, You Tube), Linked In, email, SMS, and direct mail.

In addition to executing campaigns, you will collaborate closely with the creative and sales teams, utilizing AI tools to enhance campaign development and leveraging data platforms such as Google Data Studio (Looker), Supermetrics, and Google Sheets for real-time performance reporting. The successful candidate is detail-oriented, strategic, and thrives in a fast‑paced, results‑driven environment.

• Strategically manage and continuously optimize lead generation campaigns across multiple platforms—including Meta (Facebook/Instagram), Google Ads (Search, Display, You Tube), Linked In, Retargeting, Email, SMS, and Direct Mail—to drive a steady stream of high‑quality leads across two brands.
• Oversee and allocate a combined monthly ad spend of approximately $40,000, ensuring maximum return on investment across channels.
• Analyze and leverage our internal resource library to identify effective messaging angles and develop fresh, targeted lead magnets that speak directly to the evolving needs of our ideal client profile.
• Develop compelling, high‑converting ad creatives that resonate with dental, orthodontic, and oral surgery professionals, aligning seamlessly with brand messaging and campaign goals.
• Build and optimize comprehensive marketing funnels in High Level, designed to nurture leads through each stage of the buyer journey and increase booked calls with the sales team.
• Consistently meet or exceed performance benchmarks—including booked calls, closed deals, and cost per lead (CPL).
• Collaborate closely with the creative team to produce high‑impact photo and video assets that elevate campaign performance.
• Leverage AI‑powered tools to enhance campaign copywriting, ideation, and creative production, ensuring innovative and data‑driven marketing execution.
• Participate in daily huddles with the sales team to gain insights into lead quality and campaign effectiveness, making real‑time adjustments to improve outcomes.
• Work cross‑functionally with departments—including sales and leadership—to ensure campaign strategy and execution align with overall business objectives.
• Act as a key partner to the sales team by understanding the full lead‑to‑sale lifecycle and identifying which marketing materials most effectively drive client conversions.
• Own the end‑to‑end reporting of all marketing efforts, clearly connecting campaign performance to sales outcomes and business growth.
• Utilize platforms such as Google Data Studio (Looker), Supermetrics, and Google Sheets to track, visualize, and report on performance metrics and KPIs.

• 5+ years of experience in a digital marketing agency of comparable size, with strong preference given to candidates who have worked within the private practice or healthcare sector.
• Deep expertise in managing advertising campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, and You Tube), Linked In, and Direct Mail, with a proven ability to drive measurable results.
• Exceptiona…