Director, Marketing and Sales Strategy Remote

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

Adprime, Director, Marketing and Sales Strategy

Adprime, acquired by Newsweek in June 2025, is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.

Adprime is seeking a senior, commercially driven marketing leader to define and elevate our market positioning, directly influence revenue growth, and strengthen our presence across the digital advertising ecosystem.

You will operate at the intersection of marketing, pre-sales, and client experience, owning how Adprime is understood, valued, and selected by clients.

You will work closely with sales, leadership, and client teams to translate Adprime’s first party data, AI, and ad tech capabilities into clear, differentiated narratives that drive new business, accelerate deals, and deepen client relationships.

• Define and own Adprime’s positioning in a competitive landscape that includes DSPs, SSPs, and ad exchanges.
• Translate complex capabilities such as first party data, AI, dynamic targeting, and supply and demand dynamics into clear and compelling messaging.
• Develop a consistent and differentiated narrative used across sales, clients, and external channels.

• Act as a core partner to the pre-sales team in shaping pitches, proposals, and go‑to‑market strategies.
• Build and refine sales materials, case studies, and storytelling frameworks that improve win rates.
• Continuously iterate messaging based on deal feedback, objections, and client insights.
• Contribute directly to pipeline acceleration and revenue growth.

• Collaborate with client service teams to strengthen onboarding, communication, and long‑term engagement.
• Identify opportunities to support upsell and cross‑sell through stronger positioning and storytelling.
• Translate performance into compelling client narratives and success stories.

• Lead PR and external communication efforts to position Adprime as a credible voice in digital advertising.
• Build executive visibility through thought leadership, content, and industry engagement.
• Increase brand recognition and trust across agencies, brands, and partners.

• Define and execute a social media strategy focused on credibility, insights, and engagement rather than volume.
• Promote Adprime’s capabilities, people, and client successes.
• Engage with industry conversations and amplify the company’s voice.

• Own the Adprime website as a core commercial asset.
• Ensure it clearly communicates value propositions, supports sales conversations, and reflects positioning.
• Maintain consistency across all brand touchpoints including decks, materials, and external communications.

• Develop strategies to drive referrals, client advocacy, and organic growth.
• Turn clients and partners into promoters of Adprime’s capabilities.
• Leverage relationships across the advertising ecosystem to expand reach and credibility.

• Shape messaging that resonates with both sides of the marketplace including advertisers, agencies, publishers, and partners.
• Ensure Adprime’s value is clearly understood across demand and supply stakeholders.

• Not a paid media buying or campaign execution role.
• Not focused on lead volume or performance marketing metrics.
• Not dependent on large marketing budgets to drive results.

• 8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad tech.
• Strong understanding of the ad tech ecosystem including DSPs,…