Programmatic Director - DV360 & Youtube; Retail​/E-Commerce Client

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Description

100% Remote Position

Base Salary: $100-125K, plus performance based bonuses

Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (DV360 and You Tube required) and you use your expertise to drive growth. This includes initial planning, execution, monitoring, optimization, analysis and reporting.

This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.

Additional Responsibilities include:

• Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
• Leveraging our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
• Communicate with clients on all elements of the campaign, including planning, performance, and project status
• Prepare reports and present results to clients and management in a way that secures alignment and recommends action
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
• Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
• Build effective relationships with clients
• Gather data on consumer, competitor, and market conditions

Requirements

• Bachelor's degree in Marketing or related major required.
• 5+ years of performance marketing experience in programmatic is required.
• DV360 expertise is required
• Retail and e-commerce client experience is required
• Proficient in all programmatic tactics:
  Display, Native, Video, OTT/CTV, and Digital Out-of-Home
• Highly knowledgeable with top programmatic ad platforms, automation tools (bidding and targeting), Google Analytics, and other media buying and creative testing tools.
• Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
• Experience in maintaining and growing large spending accounts with significant optimizations and budgets
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
• Ability to work in a fast-paced environment while managing time effectively

Our Mission

We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.

About Jump 450

Jump 450, an Omnicom Media Group Agency, is based in New York City but employs experts throughout the world. We are a high-growth digital performance marketing agency that has seen rapid growth of over 150% over the past four year and doubled our staff. Jump’s exceptional culture, employee development approach, team engagement, perks, and…