Associate Director, Social & Commerce

Position: Associate Director, Social & Live Commerce
About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it's a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.

We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:

Position Summary

At e.l.f. Beauty, we believe commerce is no longer a destination, it's an experience. We're looking for an Associate Director, Social & LIVE Commerce to help shape the future of how consumers discover, engage, and shop across social platforms globally.

This role will be responsible for scaling e.l.f.'s rapidly growing social commerce business, with a primary focus on Tik Tok Shop and LIVE selling across the U.S. and international markets. As a key leader within the Global Social Commerce team, you will drive the strategy, execution, and operational excellence behind LIVE commerce programs that blend entertainment, community, creators, and conversion.

You'll partner cross-functionally across Brand, IMC, Creative, Digital Commerce, Influencer, and external agency partners to build scalable programs that turn launches, cultural moments, and creator communities into measurable business growth.

This role is ideal for a builder who thrives in fast-paced environments, understands both content and commerce, and is hungry to help define the next generation of connected commerce.

Responsibilities

Lead e.l.f.'s Global LIVE Commerce Strategy

• Own end-to-end LIVE commerce planning, execution, operations, and performance across Tik Tok Shop and emerging social commerce platforms.

• Build and scale recurring weekly LIVE programming and MegaLIVE events that drive audience growth, engagement, and GMV across e.l.f. Cosmetics, e.l.f. SKIN, and future brand categories.

• Develop scalable frameworks, ways to win, and operating models that can be replicated globally as social commerce expands internationally.

• Drive international TSPs to launch and grow Tik Tok Shop and LIVE commerce programs in new markets worldwide.

Drive Go-to-Market Excellence

• Lead social commerce activation plans for innovation launches, hero products, Super Brand Days, Hot Drops, New Arrivals, seasonal campaigns, and cultural moments.

• Develop merchandising, pricing, promotional, traffic, and content strategies that maximize awareness and conversion.

• Brief internal and external teams, ensuring alignment across Brand, Creative, IMC, Influencer, Commerce, and agency partners.

• Champion e.l.f.'s "One Team, One Dream" culture by bringing stakeholders together around shared goals and execution plans.

Scale Creator-Led Commerce Experiences

• Partner with affiliates, agencies, Tik Tok Shop Partners (TSPs), and influencer teams to deliver engaging, conversion-driving LIVE experiences.

• Build creator activation frameworks that connect e.l.f.'s marketing campaigns to social commerce outcomes.

• Develop innovative storytelling formats that blend entertainment, education, and commerce.

Optimize Performance & Growth

• Own key LIVE…