Digital Media Manager Job Farmington Connecticut USA,Marketing / Advertising / PR

Accepting candidates in CT, FL, MN, NJ, NC, OH, TX

Join a Driven Team That Actually Enjoys Working Together

We're looking for a Digital Media Manager to join our team of creative, data-loving digital marketers. This is a hands‑on, strategic role for someone who enjoys building high-performing campaigns, uncovering insights, and turning data into action.

You’ll drive results for clients across healthcare, higher education, and ecommerce while partnering with a supportive director and a collaborative team. If you’re curious, proactive, and motivated by continuous improvement, you’ll fit right in.

Reports to: Associate director, media

RESPONSIBILITIES

What You’ll Be Doing-

Campaign Management & Execution
- Build, launch, and manage full‑funnel digital media campaigns platforms including Google Ads, Meta, Linked In, You Tube, and others
- Develop audience strategies, keyword research, and testing roadmaps
- Monitor budgets, pacing, and performance to ensure efficient spend and alignment with client goals
Strategy & Analytics
- Analyze campaign performance against KPIs such as ROAS, CPA, CPL, and conversion volume. Write clear, thoughtful insights that go beyond reporting metrics to explain the "why" behind performance
- Deliver strategic recommendations rooted in data and focused on driving measurable business outcomes
- Identify new growth opportunities and proactively bring ideas to the table
This is not a "set it and forget it" role. We’re looking for someone who treats campaigns like their own business and is constantly thinking about how to improve them.

QUALIFICATIONS

What You Bring to the Table-

Required

7+ years of direct, hands‑on experience managing digital marketing campaigns
Deep experience running campaigns in:
- Google Ads
- Meta Ads
Experience in healthcare or higher education marketing
Advanced analytical skills with the ability to turn performance data into actionable insights, including strong Excel skills
Exceptional attention to detail—you notice the small stuff before it becomes big stuff
Strong time management skills and ability to prioritize effectively
Proactive communication—you raise issues and surface insights before being asked
Ability to independently manage workload and meet deadlines
Solutions‑oriented—you approach challenges with a problem‑solving mindset
Comfortable owning performance and making data‑driven decisions

Preferred

Hands‑on experience with programmatic advertising (Trade Desk experience a plus), Linked In Ads, Tik Tok Ads, Microsoft Ads, or other paid media platforms
Experience mentoring junior team members

Who You Are-

A team player who believes collaboration makes work (and life) better
Down‑to‑earth, easy to work with, and open to feedback
A critical thinker who asks smart questions and uses common sense
Proactive and self‑directed—you don’t wait to be told what to do next
Demonstrates strong personal ownership and accountability – comfortable taking initiative
Able to thrive in a dynamic, results‑oriented environment
You genuinely care about doing good work and supporting the people around you

How Success Is Measured

Achievement of campaign performance goals across paid media channels
Ongoing improvements in campaign efficiency through optimization and testing
Delivery of accurate, timely reporting and actionable recommendations
Strong collaboration with internal teams and positive contributions to team culture

Our People. We’re a close‑knit team that supports one another, cheers each other on, and never leaves anyone hanging. Your success is our success—and we take that seriously.

You’ll work alongside people who are smart, driven, and deeply passionate about what they do. Our director is the real deal—supportive, approachable, and invested in your growth. We work hard, celebrate wins together, and genuinely enjoy the people we work with every day.

THE PERKS

The best co‑workers you’ll ever find
Flexible remote working arrangements
Unlimited PTO
Medical, Dental, Vision, 401k plus match
Annual performance bonus eligibility
Ongoing training opportunities
Planned outings and team events (remote workers included!)

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

Prolonged periods of sitting at a desk and working on a computer.
Occas…