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FTE Marketing and Communications Coordinator

Remote / Online - Candidates ideally in
Palmer, Matanuska-Susitna Borough, Alaska, 99645, USA
Listing for: Matanuska-Susitna Borough School District
Full Time, Remote/Work from Home position
Listed on 2026-06-17
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Digital Marketing, PR / Communications, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 66919 - 78796 USD Yearly USD 66919.00 78796.00 YEAR
Job Description & How to Apply Below
Position: 1.0 FTE Marketing and Communications Coordinator

Openings as of 6/15/2026

1.0 FTE Marketing and Communications Coordinator

  • Date Posted: 6/10/2026
  • Location:

    Administration Building
  • Closing Date: 06/24/2026
Marketing and Communications Coordinator

Public Information Office Position open until filled. Salary: $66,919-$78,796, DOE (for 260 day contract)

Class Summary

The Marketing and Communications Coordinator develops and implements district marketing and communications strategies that support student enrollment, student retention, public awareness, and community engagement. The position works collaboratively with district leadership, schools, and departments to promote district programs, school choice opportunities, student achievement, and district initiatives. The coordinator is responsible for developing marketing campaigns, creating promotional materials, supporting branding efforts, coordinating advertising and outreach activities, and assisting with district communications efforts.

This position requires a combination of on‑site work at district facilities/schools, attendance at district and community events, and independent project work. Flexible scheduling and remote work opportunities may be available, subject to district needs and supervisor approval.

Education, Training and Experience
  • Preferred qualifications include a degree, training, or professional experience in marketing, communications, journalism, public relations, business, graphic design, or a related field.
  • Demonstrated experience developing marketing campaigns, creating promotional materials, managing branding efforts, and utilizing communication and design tools.
Essential Functions of the Position
  • Strategy, Campaign, & Brand Management
    • Marketing Strategy:
      Develop and implement district marketing and communications strategies that support enrollment growth, student retention, and public awareness.
    • Campaign Creation:
      Create and coordinate marketing campaigns to promote district programs, opportunities, services, and initiatives.
    • Advertising Coordination:
      Coordinate advertising campaigns across print, digital, social media, and other communication platforms.
    • Brand Integrity:
      Assist in maintaining and strengthening district branding standards and visual identity.
    • Data Analytics:
      Monitor marketing and communication effectiveness through data, analytics, enrollment trends, and public feedback to identify opportunities to improve district visibility, reputation, enrollment, and retention efforts.
  • Promotional Materials:
    Develop marketing materials, including brochures, advertisements, presentations, digital content, videos, graphics, and other promotional resources.
  • Mass Notifications:
    Utilize K‑12 mass communication tools (e.g., Parent Square, Finalsite Community Engagement) to draft and distribute urgent announcements, text alerts, and district updates.
  • Storytelling & Multimedia:
    Assist with photography, videography, storytelling, and content development to highlight district programs, staff, students, and achievements.
  • Digital Communications:
    Support district social media, website content, digital communications, and public outreach efforts using school CMS platforms (e.g., Finalsite, Apptegy).
  • Leadership

    Collaboration:

    Work collaboratively with the Public Information Officer and the Superintendent to support the district’s communication priorities.
  • Stakeholder Relations:
    Collaborate with district leadership, principals, and departments to identify and promote key programs, initiatives, and student opportunities.
  • Community Engagement:
    Assist with the planning, coordination, and promotion of district events, recruitment activities, and community engagement efforts.
  • Professional Relationships:
    Maintain positive working relationships with staff, students, families, community organizations, and external partners.
  • Performs other job‑related duties as assigned.
Skills
  • Strong written and verbal communication skills required.
  • Demonstrated proficiency with Microsoft Office Suite / Google Workspace.
  • Direct experience with graphic design software (e.g., Canva, Adobe Creative Cloud).
  • Familiarity with K‑12 Mass Notification systems (e.g., Parent Square, School Messenger) and school CMS platforms (e.g., Finalsite)…
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