Senior B2B Content Writer; Marketing - remote

Description/Responsibilities

Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. This is an embedded role: you’ll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.

At a glance:

• Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
• Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
• Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
• Use performance and sales feedback to continuously improve messaging, clarity, and conversion

As a full-time, integrated member of the team, you’ll engage internal experts, translate complex topics into audience-ready narratives, and drive continuous improvement in B2B content quality, consistency, and delivery.

Reporting & Team:

• Reports to:
  
  Marketing Content Leader
• Works closely with:
  Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization
• To support production excellence, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance

Essential Job Functions:

• Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists
• Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
• Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
• Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
• Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
• Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
• Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability)
• Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements

Capabilities:

• Proven ability to write for B2B audiences, translating complex concepts into clear, compelling messaging and narratives
• Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content
• Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback
• Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes
• Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines

Work Style Attributes:

• Customer- and market-aware: learns the subject matter well enough to write to real buyer needs, objections, and decision criteria
• Highly collaborative: builds strong working relationships with strategists, product marketers, sales partners, and creative teams
• Constructive, iterative mindset: welcomes feedback and uses it to strengthen clarity, tone, and performance

Success Metrics:

• On-time delivery and throughput of priority B2B assets (meets planning commitments for internal and external needs; communicates risks early)
• High content quality and…