Senior Programmatic Media Buyer; Remote - Gdm; Gray Media Group

Senior Programmatic Media Buyer (Remote) - GDM (Gray Media Group)

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage: $60,000 - $85,000/yr.

Shift and

Schedule:

Mon.

- Fri. (9:00 am - 6:00 pm)

Job Type: Full-Time

Job Summary /

Description:

Gray Digital Media is seeking a dynamic and results-oriented Sr. Programmatic Media Buyer to join our innovative team. In this role, you'll leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results, manage budgets, and bid strategies to maximize performance. This will also provide internal and client-facing insights on digital campaign performance and reporting.

This is a remote position.

Duties/Responsibilities include (but are not limited to):

• Extensive Knowledge of campaign builds in The Trade Desk and other DSPs, using effective media buying strategies and overseeing the day-to-day execution and optimizations
• Drive new ideas and execution to improve the performance of campaigns, including account structure, bidding strategy, ad format, and audience targeting
• Ensure campaigns' KPIs are met and within budget requirements, tracking costs and ROI
• Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities
• Displays excellent communication and can prioritize tasks in a high-volume environment.
• Ability to both pace and optimize on a daily basis
• Helps team members with troubleshooting and communication
• Other Duties as assigned

Qualifications/Requirements:

• 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel, and gaming
• The Trade Desk Edge Academy is preferred, along with experience in Koaki
• Demonstrated ability to create analyses that move beyond an explanation of "What happened" to "why it happened" and then to "what should be done".
• Excel power user (pivot tables, vlookup, index match, charts, etc)
• Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
• Team Player - Thieves in a high-volume, fast-paced environment
• Ability to meet multiple deadlines in a deadline-driven environment

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.