Director, Marketing Strategy

Overview

We're hiring a Director, Marketing Strategy to own marketing strategy across some of our most important client relationships. This is the seat where the thinking happens.

You'll build the roadmaps, lead the strategic conversations, and make the calls that shape how our clients grow. You'll be the source of the strategy, not a contributor to someone else's. You'll partner closely with our VP of Growth and VP of Operations, and operate with the autonomy of a senior voice that the team and our clients lean on.

Anchour has grown fast, and the work has gotten more sophisticated. We're investing in senior strategic firepower because the work demands it, and our clients are ready for it.

This is a hybrid role based out of our Maine headquarters, with flexibility for remote work. Maine-based applicants are preferred. You'll report to our VP of Growth.

Anchour is a creative agency of 40+ people focused on building unforgettable brands and digital experiences that help businesses punch above their weight.

Headquartered in Maine, we partner with SMBs and growing brands across industries like consumer goods, hospitality, financial services, home services, and retail. Our work spans brand strategy, identity design, website design and development, content strategy, and full-service marketing.

Great work happens when smart people are trusted to do it. We've built a place where senior talent has real ownership, real influence over direction, and the room to do the best work of their careers.

You’ll own marketing strategy for a portfolio of important client relationships and serve as the strategic anchor across creative, media, and account teams. The work breaks down into a few areas.

• Own Strategy on Key Accounts — Lead marketing strategy across a portfolio of important client relationships. Build the annual and quarterly roadmaps that shape how we deploy creative, media, content, and CRO. Make independent strategic calls and stand behind them.
• Build the Roadmaps — Translate client business goals into clear, prioritized, executable marketing roadmaps. Define the levers, the sequencing, the channels, and what success actually looks like. Build plans the team can run with and clients can rally around.
• Be the Senior Strategic Voice — Sit across from CMOs, founders, and growth leaders as the senior strategic voice on assigned accounts. Run the planning conversations, lead the QBRs, push back when needed, and earn the room.
• Drive Discovery and Kickoffs — Lead strategic discovery to set every engagement up for success. Audit existing performance, find the actual growth levers, and translate them into a plan the team can execute.
• Inform Creative and Media — Brief and partner closely with creative, media, and content teams. Your thinking should shape what gets made, what gets tested, and where dollars get spent. You stay in the work through execution.
• Build the Practice — Help define how marketing strategy operates elop the frameworks, processes, and standards that elevate strategic thinking across the agency. Over time, build and mentor a strategy bench underneath you.
• Push the Work Forward — Bring fresh perspectives on what's working, what's changing, and how AI is reshaping how marketers operate. Push the team to test, iterate, and stay ahead of where the industry is going.

• Agency
  
  Experience:
  
  7+ years of marketing strategy experience, with at least 3 years at an agency. We need someone who has been senior in this work, not someone growing into it.
• Multi-Channel Fluency: Real experience building strategies that span paid media, content, SEO, email and CRM, brand, and CRO. Fluent in performance and brand thinking, and how the two reinforce each other.
• Multi-Industry Range: You've worked across verticals and adapted your thinking to the realities of different businesses. Experience in DTC, CPG, or financial services is a strong plus.
• Senior Client Presence: You've sat across from CMOs and founders and held the strategic line. You manage tough conversations, navigate complex feedback, and earn trust at the most senior levels.
• Roadmap Builder: You've built marketing roadmaps from…